February '19

For the Business of Apparel Decorating

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Page 52 of 68

Connect Four R A Y S M I T H BREAKING DOWN THE CMYK PROCESS USING SIMPLE STEPS IN PHOTOSHOP Connect Four THE CMYK PROCESS USING SIMPLE STEPS 5 0 P R I N T W E A R F E B R U A R Y 2 0 1 9 U sing four screens, you can print all possible colors on a shirt. Does that sound too good to be true? Well, it is. If separated correctly, the four- color process can create a nice range of colors for a very good replication of a full- color design. However, if the customer ex- pects that the colors will match a computer screen or a color printout, it could create a nightmare of an experience. Setting the expectations and delivering a quality print requires a chain of events that are full of obstacles. Knowing what these challenges are and dealing with them before they go to press is the trick to delivering a product that the customer will be satisfied with. The advantage of process colors print- ing is that it utilizes clean colors designed to work with each other on-press to create an easy transition between primary, second- ary, and tertiary colors on the design. If the separation and printing process is mastered, the printer can use the same inks, with the same rotation each and every time. The disadvantage is that process inks are trans- parent, which is not as effective on mid- to dark-color fabrics. If the obstacles aren't addressed in the separation process, its ad- vantages are skewed, resulting in a slow, frustrating, and inadequate process. The following steps will help to ensure satisfac- tory results. 1. SET CUSTOMER EXPECTATIONS Before getting into the separation require- ments, it is important to cover the most vital customer related subject: Controlling expectations of the final product.

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