February '19

For the Business of Apparel Decorating

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4 P R I N T W E A R F E B R U A R Y 2 0 1 9 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 • ( 303 ) 469-0424 • FAX ( 303 ) 469-5730 W W W. P R I N T W E A R M A G . C O M PUBLISHER STACY MARSHALL EXECUTIVE EDITOR CARLY HOLLMAN ASSOCIATE EDITOR MICHAEL CLARK DIGITAL CONTENT EDITOR ALEXANDRIA ARROYO ART DIRECTOR ERIK WOGEN GRAPHIC DESIGNER DAYNE PILLOW ADVERTISING ACCOUNT EXECUTIVE DESIREE DELFRARI ADVERTISING ACCOUNT EXECUTIVE DIANE GILBERT ADVERTISING ACCOUNT EXECUTIVE ANNA STETTLER SALES SUPPORT JENNIFER ALGER EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS SEAN STEWART DAN KANE MARK BAGLEY VICE PRESIDENT / EVENTS SUE HUEG, CEM, CMP SENIOR TRADE SHOW SALES MANAGER KATIE DITALLO EDUCATION MANAGER ANTOINETTE VERNON PRESIDENT & CEO ROBERT H. WIEBER JR. VICE PRESIDENT / INTEGRATED MEDIA JOHN BENNETT VICE PRESIDENT / PUBLISHING & MARKETS DAVE POMEROY VICE PRESIDENT / FINANCE KORI GONZALES, CPA VICE PRESIDENT / AUDIENCE LORI FARSTAD DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER First Off C a r l y H o l l m a n I feel this month is often seen as a do-over for January, but I also see it as a time to really commit to everything you intended to do in the first 31 days of the year but felt overwhelmed by. If you need an early year reset, be sure to check out the articles bulleted to your right. I be- lieve they'll help clarify your intentions and get you on the path for your best year yet. Cheers! Welcome to February! • Erich's Embellishments (page 20) • Hip to Sell (page 42) • Connect Four (page 50) • Superior Sports Logos (page 12 in The Team Sales Report) WEB EXCLUSIVES WWW.PRINTWEARMAG.COM Find out what the Pantone 2019 Color of the Year is: See how a Japanese textile dyer uses natural elements for coloring: Get expert advice on screen cleaning and reclaiming: Learn the true cost of digitizing: QUICK LESSONS FROM THIS ISSUE • Digitizing software, at its core, allows one to create the file that instructs an embroi- dery machine where and when to place stitches and execute machine functions to form a design. ( PAGE 54 ) • Three major style categories popular in the juniors' market right now are ath- letic influence, retro or throw- back looks, and soft and flowy "romantic" gar- ments. ( PAGE 30 ) • Team sports that have seen increased growth are base- ball, soccer, basketball, football, and softball. ( PAGE 18 IN THE TEAM SALES REPORT )

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