Sign & Digital Graphics

February '19

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Page 19 of 88

The What and Where Expanding on what makes up a turnkey digital solution, Saret explains, "We offer an Almo Content Creator, which is an inexpensive online system that allows any user to create their own digital signage content. The 'Do It for Me' option automatically creates ads for you to choose from and personalize to fit creative visions, with templates, and thousands of pictures and tools to create professional videos and ads." So, what actually goes into a digital display, or digital platform, to make it a turnkey solution? According to Lillyan Wamaitha, Marketing Manager at Mvix, there are a few critical components, "Every digital signage solution has three components: hardware (screens/displays and media players), software (content management software), and content (video, images, feeds, text, social media, etc.)" All these components together allow for the successful deployment of mes- sages, integration of hardware and soft- ware, and general process improvement. Wamaitha continues, "The software is the brains—it's the driving force that powers everything else." With quality software comes qual- ity personnel behind the software. It's imperative that messages are designed effectively and delivered professionally. "To ensure success, choose a design team that works with its partners during every phase of the project," says Saret, "including discovery, quoting, mock-ups, approvals and delivery of the finished product." Implemented digital screens at a museum in New Jersey to keep visitors updated on events and promotions. Images courtesy of Mvix. S I G N & D I G I T A L G R A P H I C S • February 2019 • 15 To ensure success, choose a design team that works with its partners during every phase of the project. Digital signage can be found in many locations including hospitals, retail outlets, banks and schools.

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