Sign & Digital Graphics

February '19

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ELECTRIC SIGNAGE 16 • February 2019 • S I G N & D I G I T A L G R A P H I C S A turnkey digital system is made up of hardware, software and content. The five top markets for digital signage are retail, corporate (employee com- munication), education (K-12 and higher education), food service, and healthcare. Recently, Almo was recruited by a sign shop to create a digital donor wall at a healthcare facility—a turnkey solution "that included hardware, software, con- tent design, content creation and installa- tion," tells Saret. "The sign shop had not previously sold or been involved in digi- tal signage but was able to find a trusted partner (in Almo) that could provide a turnkey digital signage system." Today, these types of projects are prevalent across many different markets "from transportation, hotels, retail and restaurants to healthcare, corporate and education environments," Saret states. Wamaitha believes, "The five top markets for digital signage are retail, corporate (employee communication), education ( K-12 and higher education), food service, and healthcare," with room to grow in other areas. "Hospitality and houses of worship are a ripe market for digital signage as well. The top use cases are employee communication (with employees, students, patients, and guest/ customer communication), and advertis- ing and marketing." For instance, Mvix handled a project for a museum in New Jersey to install video screens that notified guests of Sign shops should become educated and form industry partnerships to offer turnkey digital solutions.

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