Sign & Digital Graphics

February '19

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S I G N & D I G I T A L G R A P H I C S • February 2019 • 19 Gauging Return While evaluating a digital signage decision, one perception that custom- ers have is the expense is too great to implement it. This sentiment is untrue if considering the potential reward of the system over time. "The expenses of digital signage, e- messaging." Wamaitha moves this philosophy one step further by saying, "The proper path to take is to develop strategies to improve communication, then ful- fill those strategies with technology. Technology then becomes a means to an end and not the main strategy. Once this viewpoint is adopted, then it becomes easy to overcome the technical hurdles and focus on the ROI—both qualitative and quantitative." What does this mean to sign shop owners that are eager to jump into digi- tal signage or expand operations to offer true turnkey solutions? Says Goldsmith, "They need to make sure that they know what they want to do with it and have a suitable strategy." For starters, this means learning about what goes into a highly-functional and desirable system. "Getting educated is the most impor- tant, and this will come from forming partnerships with those in the digital signage industry," believes Wamaitha. "Partnering with a software provider, hardware provider, content house, or integrator will get sign shops some hands-on experience with digital signage. A lot of these providers are looking to add partners and will often dedicate mar- keting dollars to reach them via webinars, trade shows, lunch and learns, etc." Saret agrees and adds that having a partner can also add to the bottom line. "The biggest step is to find a trusted partner with digital signage and con- tent creation expertise," he says. "This team will guide the sign shop employees through the necessary steps, which not only includes the actual digital signage system, but the recurring revenue that results from the success of the system." Whether you are walking around the grounds of a vast college campus or simply shuffling through the aisles of a convenience store, turnkey digital sig- nage systems are ever-present. And we now live in a world where technology and communications have combined to form these effective signage displays. SDG Digital signage has shown to increase awareness of whatever the message might be when compared to static printed signage. The Super XP auto *punches ¹⁄8" rivet holes, ¼" weep holes, as well as bends, fl anges, notches and broaches! Plus, bend Trimless letters with our LetterForm coil. EasyTrimmer® supports up to 5 bending machines… ChannelStitcher fastens letter backs quickly, economically and securely. Including Dibond and polycarbonate. works with Jewelite and SignComp's revolutionary Zip.Trim. *PATENT PENDING THREE OF A KIND – ALL ACES 303.798.7110, ext. 203 / www.sdsautomation.com (Do it all – from conventional letters to Trimless®)

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