Sign & Digital Graphics

February '19

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22 • February 2019 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL Why Donor Recognition Donor recognitions are for a single capital campaign, an annual campaign or a high-end giving society that distin- guishes a hierarchy of donors according to the amount given. The displays are intended to thank donors, as well as to serve as marketing pieces for donor rela- tions departments and as tools for draw- ing future donations. "Donor walls are pretty personal, prideful pieces to an organization," says Kelly Sheldon O'Byrne, director of mar- keting for ASI | Signage Innovations in Iowa, Colorado, Nebraska and Illinois, which offers recognition solutions and signage capabilities. "Organizations have a lot of pride in donor walls because they're recognizing donors who helped the vision come to life. They want to make sure people are honored in a sig- nificant enough way." Donor recognition walls and plaques show up in many places where money is raised for new construction, such as healthcare facilities, higher education campuses, community libraries, muse- ums, nonprofit organizations, parks and churches. "We receive requests for small donor plaques to recognize a donation to a local park, and we also receive requests for multifaceted alumni heritage walls at uni- versities," says Ken Auty, sales manager of North America for FusionCast Inc., a metal fabricator in Cambridge, Ontario, Canada. "There are often dedication plaques at new schools, and donor walls are a staple at hospitals to recognize the generous donations of their benefactors." Curt Denevan, owner of RCB Donor Recognition in Milwaukee finds the big- gest users of donor displays are hospitals, universities and civic centers. "Churches and schools are also places where donor recognition is common, but with a lower budget, you might see a roster plaque instead of a custom donor display," Denevan says. "A hospital may have a single custom donor display, and a university may have a donor display in every building." Open vs. Closed Donor Recognition Donor recognitions can be closed or open in how the displays are presented. A closed display will not have any addi- tional names added once the building or wing is built, the campaign has ended or the plaque or wall is in place, while open displays are ongoing with space for more names. Open displays can reflect annual giving campaigns and be updated each year, or they can show off new donations ASI | Signage Innovations in Iowa City, Iowa, developed donor recognition products, including donor walls on each floor and room signage, for the University of Iowa Stead Family Children's Hospital in Iowa City, Iowa. (Images courtesy of ASI)

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