Sign & Digital Graphics

February '19

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Page 39 of 88

Here Today, Gone Tomorrow Meeting the demand for short-term signage solutions B Y B I L L S C H I F F N E R Bill Schiffner is a freelance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format printing and newer elec- tronic digital signage. He was the editor for a number of imaging publications and websites. He can be reached at DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS S I G N & D I G I T A L G R A P H I C S • February 2019 • 33 T emporary graphics are the lifeblood of the signage industry. These types of short-term solutions include event graphics, retail special sales promo- tions, short term-wraps and trade show graphics. In most cases these displays are meant to last for two months or less and are easy to set up and take down. For example, event mesh banner is a great temporary signage option for out- door events such as road races and mar- athons. Event mesh can be branded to reflect a special event with custom logos and coloring. Another temporary signage solution includes teardrop and wind flags, which can be placed roadside to attract passersby to the event or around registration tables or merchandise areas. These flags are lightweight and easy to set up and take down, making it an excel- lent temporary signage option. Right now the market is flooded with a plethora of lightweight, inexpensive substrates such as foam board, corru- gated plastics, fabrics, mesh, magnetics and more that are specifically designed for these applications. Some of the most popular are avail- able from many sources, so it's a buyer's market. Selecting the proper fabric is TEMPORARY GRAPHICS Mall signage created on the Roland VersaUV LEJ-640 hybrid printer. (Image courtesy of Roland DGA)

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