Sign & Digital Graphics

February '19

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S I G N & D I G I T A L G R A P H I C S • February 2019 • 35 crucial to any successful temporary appli- cation, especially considering the range of applications and printing methods that are available. Flexible and Fashionable Lily Hunter, product manager, Textiles and Consumables—Roland DGA, Irvine, California, says that most graphics are temporary and constantly changing, just like the fashion indus- try. "New trends and the demands of cli- ents/consumers require the 'look' of any space to be changed fairly often, espe- cially within retail settings. Many printed products available, such as SEG (silicone edged graphics), posters and banners, are easy to switch out without the need for professional installers." Hunter says that the best media for indoor temporary applications include vinyl, paper, fabrics and banners. She added that most of these materials are also fine for outdoor use, as are rigid substrates like metal, wood, boards, etc. A Wide Variety of Applications "Many print service providers are utilizing digital to produce P. O. P. , P.O.S., and directional signage for events and short-term needs," adds Michael Maxwell, senior manager at Mimaki USA, Suwanee, Georgia. "Many PSPs are tak- ing advantage of the advancements in ink technology, such as UV-LED curable, to take on more work and address faster turnaround to clients." He points out that he is seeing more PSPs that have adopted dye sub for temporary projects. "Dye sub fabrics are even easier to ship, can be produced relatively quickly, inexpensively and are easy for customers to install with the introduction of more advanced framing systems. These framing systems allow a small silicone bead to be sewn into the fabric, which allows the customer to install in a very short time frame with little effort. This is perfect for trade show exhibits and advertising efforts in high-traffic areas, such as airports and malls, where the messaging will be changed regularly." Maxwell says that virtually any media will work in an indoor environment. "A wide variety of media is now offered with exterior capabilities, however there are some exceptions, such as canvas, wall- coverings, etc. These exceptions tend to fall in more decorative areas like home furnishings." He says depending on the machine architecture, roll versus rigid becomes a topic of discussion, but overall media compatibility has greatly improved across all technologies. There are core categories to consider though. For example, PVC-based goods depending on their intended application are suit- Magnetic signs continue to grow in popularity as sign shops and their clients find new and creative ways to deploy them. Encore Products A Division of Newell Office Brands 2020 West Front Street Statesville, NC 28677 1-800-873-4868 ©2019 Newell Brands PRINT READY foam board 7 surfaces CANVAS EMBOSSED CANVAS CORK DRY ERASE CHALKBOARD MIXED METALS EXTREME WHITE Made in America with Pride Call for Samples! 1-800-873-4868

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