Sign & Digital Graphics

February '19

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photography and fine arts sector using material such as our Photo Tex fabric in art and museum displays. With the con- stant upgrade of printers and our media, shops can print beautiful images and display them in public arenas or muse- ums and safely remove the material by themselves." He says that Photo Tex material is simple to apply and remove. Its capabili- ties to handle any temperature change along with handling all the latest low and no VOC paints makes it one of the leading indoor wall murals or wallpaper used in the world. "Photo Tex also does not have a life expectancy when it comes to when it has to be removed. As for out- doors, the Photo Tex Original version is used on windows for short-term use." Gierlach explains that Photo Tex offers two types of coating to handle any inkjet printer and trending over the past two years has been the Newer Opaque/ Block Out version that hides the overlap when paneling/wallpaper. "We have seen a huge increase with the Latex and UV inks. Shops are using our products for event graphics, special sales promotions, short term-wraps and trade show graphics," Gierlach con- cludes. A Message that Attracts Attention Magnetic signs continue to grow in popularity as sign shops and their clients find new and creative ways to deploy them. Car magnets, menu boards and retail wall graphics are just a few of the uses clients are coming up with for mag- netic or magnetic-receptive materials. Mike Gertz, marketing manager for Master Magnetics in Castle Rock, Colorado, notes that using magnets for temporary graphics has been around for a long time and are still popular and trending. "Flexible magnetic sheeting for uses such as vehicle graphics, calendars, sports schedules, and business cards are always in big demand." Gertz reports that use of magnetic graphic systems—magnetic and mag- S I G N & D I G I T A L G R A P H I C S • February 2019 • 37 Illustration of magnetic graphic system. (Image courtesy of Magnet Source) Wall or Sign Base Changeable Layers Magnet with Adhesive Roland DGA's Lily Hunter says that banners are a popular temporary application. This banner image was printed on a Roland Texart TrueVIS VG-640 wide-format printer (Image courtesy of Roland DGA) "Many print service providers (PSPs) are utilizing digital to produce P.O.P., P.O.S., and direc- tional signage for events and short-term needs," says Mimaki's Michael Maxwell. (Image courtesy of Mimaki USA) Photo Tex is a peel and stick, multi-U.S. pat- ented, adhesive material made of 100 percent polyester fabric. Its dependable adhesive can be removed and reused multiple times without any alteration or loss of Stick abil- ity. (Image courtesy of Photo Tex Group)

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