Sign & Digital Graphics

February '19

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S I G N & D I G I T A L G R A P H I C S • February 2019 • 39 directly to a wall or can be mounted to a thin rigid substrate such as foam board, corrugated plastic, Gatorboard or Sintra, and then mounted to a wall or used as a free-standing display." Products in this area from Master Magnetics include Thin FORCE high- energy magnetic sheeting, PrintMagnet Vinyl magnetic sheeting and FlexIRON magnetic-receptive sheeting and strips. Magnum Magnetics is another major player in this area. Their prod- ucts include printable magnetic sheet- ing and magnetic rolls, magnetic strip, and extruded magnets. They specialize in manufacturing flexible magnets (also He says that when looking at simplic- ity, the printing process has evolved from a two-step process of printing on vinyl or another substrate and laminating to the magnet, to the simpler and faster process of printing direct to the mag- net. "One potential obstacle for print- ing magnetic sheeting is if the platen is metal, which would prohibit the smooth flow through the printer since the mag- net would attract to the metal. This is easily overcome by covering the platen with styrene, chipboard, vinyl or another smooth, flat material—anything to cre- ate an air gap between the metal and the magnet, which then allows the magnetic sheeting to feed smoothly through the printer. Magnetic receptive sheeting prints as easily as any other substrate, adjusting as needed for the thickness and weight. For installation and removal, whether it's for vehicle signs or a P.O.P. display, all you have to do is place or roll it into position, and then peel off to remove." He adds that print quality is also a key thing to consider. "The visual impact of the graphics created is the same as most other printable substrates. If you have high-quality images at the correct reso- lution for the output size, printing on magnetic and magnetic-receptive sheet- ing will result in brilliant, accurate color reproduction with precise clarity." He adds that the third factor is dura- bility. "If properly cared for and stored, the magnet or magnetic receptive fin- ished graphic can be reused for years. The magnetism of flexible magnets is permanent and will never lose its attract- ing power when used in the correct tem- perature ranges (-15° F to 160°F) and doesn't come in contact with powerful magnets such as ceramic or neodymium magnets that could alter the magnetic poles of the flexible magnet." Gertz adds that the magnetic and magnetic-receptive sheeting is great for retail P.O.P. displays, restaurant menu boards, trade show graphics, wayfinding signage, event graphics, business and hospitality lobbies and wall graphics and much more. "The system can be applied Probably the most popular and practical temporary signs that many sign shops create are vinyl banners with grommets. your vision... and your options. Magnum Magnetics ® introduces EnGage ™ an easy to install printable magnetic receptive media that is durable and has excellent adhesion. EnGage media is engineered with an opti- mized surface for superior print quality and offers a neutral white point. EnGage offers an impressive array of benefi ts from large format printer compatibility and no edge chipping without sacrifi cing performance at an affordable price point. It's what you expect from the trusted force in fl exible magnetics. MagnumMagnetics.com/engage 800.258.0991 | sales@magnummagnetics.com

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