Sign & Digital Graphics

February '19

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S I G N & D I G I T A L G R A P H I C S • February 2019 • 41 DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS C onsidering how much lamination affects your finished print's durability, lon- gevity and look, picking a new laminator is an important investment. Well-built laminators typically have lifespans of about 20 years, which means your decision will have long-term effects on your business. Choosing the right laminator can even lead to increased revenue, so it's important to find the right equipment for your needs. Laminator Considerations Before even deciding on a laminator model, a sign shop should look for a manufacturer that offers a consultative approach to the sales process, says Tony Caruso, regional sales manager for Advanced Greig Laminators Inc., a manufacturer of industrial lamina- tors and graphic films. A sign shop's lamination requirements can vary based on types of printers it runs or the types of printing jobs it com- pletes. Without a proper consulta- tion, choosing the right laminator is a difficult task, and a manufacturer that takes the initiative to understand each shop's individual situation is more likely to recommend the proper equipment. Once a sign shop finds a laminator manufacturer it trusts, it should also take a proactive role in the sales process. While a sign shop should want a lamina- tor partner that will take the initiative to understand its unique needs, two-way, open- ended discussion tends to lead to better discovery for both parties. Find out how the laminator manufacturer supports its customers regarding education, ask about the manufacturer's track record and history, and learn what to expect in terms of customer support following the sale. "A sign shop needs to ask a lot of questions during the sales process because so many laminators have different configurations," Caruso says. "We can configure our lami- nators in a multitude of ways to give our customers the right solution for their needs versus trying to fit a square peg in a round hole." Evaluating Laminators How to choose a laminator that fits your shop's needs B Y A M A N D A M C G R O R Y - D I X O N Amanda McGrory- Dixon is a freelance content, PR and social media strategist. She can be contacted at amandakmcgrory@ gmail.com. WIDE-FORMAT LAMINATORS Taking a consultative approach can help you choose the right laminator for your needs. Pictured is the CWT Galaxy Heat- Assisted Top Roller Laminator. (Photo courtesy CWT Worktools USA) When shopping for a laminator, choose a width that matches your widest printer. Pictured right is the Paramount 65X. (Photo courtesy Royal Sovereign)

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