Sign & Digital Graphics

February '19

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S I G N & D I G I T A L G R A P H I C S • February 2019 • 43 8' board into the laminator, I need 8 feet of board space at the entrance, and then I need 8 feet at the exit of the laminator as well as 2 feet for where the laminate sits and the operator stands, so I'm using 20 feet of space. Instead, I can put a 5' x 10' application table in that same spot to save 10 feet of space." An application table also allows a sign shop to work more efficiently because it can better handle multiple jobs, Osman says. For instance, if a sign shop's roll- to-roll laminator is tied up with a car wrap, the operator can allow that unit to continue running but use the application table to mount and laminate other jobs. Looking forward, sign shops can also expect to see an application table model that comes with a heat-assisted laminator to allow for a smoother lamination with- out silvering. This advancement should be available by summer 2019. Making a Profit With the right laminator in place, a sign shop can also use this equipment to increase revenue, Caruso says. Not only does a laminator protect the graphic but it can also add a texturized finish. This gives the graphic a high-end look and differentiates it from other images in the marketplace. Clients are often willing to pay for those benefits for long-term as well as short-term graphics. "Laminators create a great upsell opportunity even for short-term graph- ics," Caruso says. "While a short-term graphic obviously wouldn't be out in the public for an extended period of time, the laminate still enhances graphic. You can put a semi-gloss finish on a graphic to cut down on any reflections or glare, or if the graphic is in a high-traffic area, you can put a textured finish on it to minimize fingerprints." Finding the right laminator for your shop requires some proactive research, and developing a relationship with a trustworthy manufacturer goes a long way in ensuring you pick the best unit for your unique needs. Given the longev- ity of a good laminator, your decision will have a lasting impact on your business. Laminators create a great upsell oppor- tunity even for short-term graphics. "A laminator is a long-term invest- ment that is great for maximizing prof- itability," Caruso says. "If you purchase the right piece, it can be considered a once-in-a-lifetime purchase, and you'll be prepared for future printer evolu- tions." SDG (Photo courtesy CWT Worktools USA)

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