Sign & Digital Graphics

February '19

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50 • February 2019 • S I G N & D I G I T A L G R A P H I C S Wrapping a rolling billboard Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, California. She has been in business since 1995 and has worked in the sign industry for over 25 years. You can visit her website at both shuttle-style buses and large city buses. A majority of the graphics we do for our city transit buses are smaller, with standard ads on the two sides and the rear. Once in a while though, they will have a special ad that will wrap the entire side of the bus. Although these are large wraps, they are still considered temporary, so we use a transit media for easy removability. Depending on availability, we use either General Formulations MetroMark transit vinyl or FLEXcon BUSmark 5800 transit media. Both of the vinyls have a temporary adhesive, making removal within the recommended six to 12 months a breeze. Long Term For longer-term applications we use a cast wrap film. These wraps are meant to be on for at least three years, so we use a premium vinyl and overlaminate that will last long-term. Since bus panels are generally flat, with minimal obstacles and rivets, 3M IJ180cV3, Arlon 6100XLP, Avery MPI1000 series and many other cast vinyls are great options. I spoke with Jenn Ewing, owner of Ewing Graphics in Farmington, New York, about some of the bus projects they've worked on. With a bus manufacturer located nearby, their C ommercial vehicle wraps are an excellent form of mobile advertising. When you add in large, flat sides and an often highly mobile schedule, bus wraps take that advertising a step further. While many types of businesses use box trucks and vans, the companies that use buses are often a more specific field. But like any other industry, knowing who to target is key to advertising your services. Using the correct media for the application and smart layout allows your company to be competitive on price and effective on the design. Transit For nearly 15 years we've been working with an advertising firm that sells bus ads, billboards, and other forms of advertis- ing. Over that time we've done many different types of ads on B Y C H A R I T Y J A C K S O N Let's Talk Shop WRAPS DIGITAL GRAPHICS Bus Wraps From small wrapped sections to fully wrapped sides, bus wraps make great mobile advertising.

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