Sign & Digital Graphics

February '19

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Page 57 of 88

Bus Wrap Considerations • One of the most time consuming parts of installing bus wraps is properly trimming the graphics around the windows. • A full wrap isn't necessary for effective advertising if it's not within your customer's budget. • Large blocks of solid color are common on bus branding. shop is kept busy handling all of the bus graphics for them. Ewing Graphics uses Arlon 6100 vinyl with an Arlon 3220 overlaminate on most of their buses since they are intended to be applied for long-term use. For projects that include graphics over the windows, they prefer Clear Focus perforated films with a 60/40 CurvaLam overlaminate. Target Markets In addition to our city transit buses, much of our bus work is for retirement communities, schools and churches. Ewing Graphics echos this as many of the bus wraps they do are for college shuttles, local transit and the medical field. All of these business types are a great place to start marketing your wrap ser- vices. The large panels allow for excellent advertising or company branding. A full wrap isn't necessary for effec- tive advertising if it's not within your cus- tomer's budget. By offering a range of coverage and pricing you will be able to Rubber trim pieces, panel edges, handles and other obstacles are inevitable and should be highlighted on the design proofs. (Photos cour- tesy of Ewing Graphics) S I G N & D I G I T A L G R A P H I C S • February 2019 • 51

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