Sign & Digital Graphics

February '19

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S I G N & D I G I T A L G R A P H I C S • February 2019 • 53 communicate options that may fit their budget, whether they need one bus or an entire fleet wrapped. Transit Branding While we do many changeable ads on our local transit buses, the bus itself already has graphics on it branding the local transit service. Large blocks of solid color are common on bus branding. For Rochester Regional Transit Services ( RTS) Ewing Graphics used 3M Intense Blue 180c, 3M Apple Green 180c and 3M 180Cv3 with an 8519 overlaminate to brand a fleet of over 200 buses. For another local transit service, Schuylkill Transportation System, Ewing Graphics used 3M Vivid Blue 180c and 3M Tomato Red 180c. Using large block of color and minimal lettering they were able to effectively brand this fleet. Obstacles Buses generally have large flat panels but they do have their share of obstacles that can slow down the installation or cause issues depending on the material you are using. One of the most time- consuming parts of installing bus wraps is properly trimming the graphics around the windows. The graphics will not stick long term to the rubber trim around the windows so these areas need to be cleanly cut around and removed. On our local transit buses there are multiple rubber and metal trim pieces surrounding the windows. When we wrap the windows with perforated view- thru vinyl, we take this out to the edge of the window trim, removing vinyl off the rubber areas but leaving it on the metal trim for the best look. Transit buses have federal and state regulations regarding emergency exits. The windows must be opened easily in the case of an emergency, so it's very important that all graphics are properly and completely trimmed. Other obstacles like vents, trim pan- els, lights, rub rails and handles are easier to wrap when we're using a cast film on long term applications. The flexibility of the film allows us to stretch or con- form the graphics over and around these obstacles. Since most of our transit advertising uses a short-term transit media, the film is a bit stiffer and less compliant. In these cases, we make clean relief cuts to lay the film as flat and smooth as possible in an efficient manner. For the rear, Supertail ads that we do for our transit advertisements there are handles that stick out on most of the buses. To speed the installation process, we've created a template to pre-cut these Buses generally have large flat panels but they do have their share of obstacles that can slow down the installation. ©2019 CIT Group Inc. All rights reserved. CIT and the CIT logo are registered trademarks of CIT Group Inc. Not all applicants will qualify for financing. All finance programs and rates are subject to final approval by CIT, and are subject to change at anytime without notice. Speed and performance are subject to applicant's local connectivity and other factors outside CIT's control. Financing as essential as ink Need financing options? Whether you are buying or selling – we o…er fast financing for a fast world. 877-786-5327 | cit.com/SDGMag print@cit.com

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