Sign & Digital Graphics

February '19

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S I G N & D I G I T A L G R A P H I C S • February 2019 • 55 handles prior to installing these graph- ics. Since we do all of our transit installs after hours, it's often darker out so any little tricks to make the install faster and cleaner help our bottom line. Design We approach the design process for bus wraps in the same way we do all of our other vehicle wraps. Starting with straight-on photos of all sides and accu- rate measurements, we scale the images and lay out our graphics on these photos in the computer. So that there are no surprises for the customer, we show the window trim, body trim pieces and all other obstacles as unwrapped areas. This allows the cus- tomer to see how the wrap will look with these areas exposed, and it also helps us with proper placement. By working with photos of the actual bus, and it's inherent obstacles, we can make sure that important information doesn't fall across these areas. Small details, phone numbers, regulatory num- bers and images should be placed away from obstacles for the best results. The transit buses we wrap have many smaller panels along the bottom of the bus. Each of these panels have to be trimmed out, which may leave a strip of the bus color that may be visible on the final wrap. Pointing out these areas, or showing them on the proof, may be wise so the customer knows exactly what to expect. SDG Bold, solid graphics are great for branding transit bus fleets. (Photos courtesy of Ewing Graphics) For longer-term applications we use a cast wrap film.

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