March '19

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8 THE SHOP MARCH 2019 What do all of these electronic market- places offer that you can't get with the familiar job boards such as CareerBuilder, Monster and ZipRecruiter? "If you post a notice on the job boards, you only reach people who are actively looking for new positions," says Nate Riggs, CEO of NR Media Group, a con- sulting firm in Columbus, Ohio (nrmedia. biz). "But, if you reach out on a social network, you can attract the attention of top-performing people who might not be looking to move on, but who are intrigued by an unexpected opportunity. This can greatly expand your candidate pool and can help you land valuable talent." There's yet another way social media can put you in touch with more prospects: referrals. Most employers already realize the value of asking current employees for leads. Social media allows you to leverage that dynamic substantially. "Facebook, Twitter and other platforms let you invite your customers to help you in your recruiting efforts," says Rebecca Mazin, a cofounder of the Tarrytown, New York-based human resources firm Recruit Right ( "You might post a comment that says something like this: 'We are looking for an individual with the following skills. Do you happen to know anyone like that who might like working for us?'" PICK YOUR PLATFORM How do you know which social media out- lets to use? Your first thought is probably LinkedIn, which pioneered the concept of social recruiting some 15 years ago. And that's not a bad thought—while the plat- form once catered exclusively to profes- sionals, it has recently expanded its reach to include employees at pretty much any level. Aftermarket shops, and all businesses really, have to be more active in recruitment of top-performing employees. To find new employees, seek them on the social media sites that your current employees and customers use most. ONLINE RECRUITMENT

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