March '19

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Page 43 of 71

38 THE SHOP MARCH 2019 A s we head into a new year for the 12-volt industry, we have a very large opportunity with vehicle safety prod- ucts. We have seen mandates like back-up cameras become standard on new vehicles, along with many other safety options make their way onto OEM production lines. As several recent articles in THE SHOP have noted, those of us in the automotive aftermarket need to do our part to help create awareness for these products, which collectively are known as ADAS (Advanced Driver-Assistance Systems). Many potential customers see this new technology advertised on the latest vehicles. The challenge we face is getting the word out that ADAS products are available for older vehicles as well. The thing about new technology is that it can sometimes seem intimidating—to installation shops as well as consumers. As professionals, we need to accept the chal- lenge of understanding these systems and then be able to provide flawless installations in order to build trust in these products. These installs are becoming more and more difficult, as the amount of knowl- edge you and your technicians need to properly calibrate the technology is growing. I am not talking so much about back-up cameras as I am about the latest radar-based technology. It has taken us a while to understand the fundamentals of this technology and we still have a long way to go. Still, we should be committed to bringing these important products to our customers. TAKING ADAS SERIOUSLY My goal is not to scare you away from these products, but rather to highlight their potential and the need to take the product line seriously. As an industry, we can make a real dif- ference by saving lives on our roadways today. These systems work and prevent accidents—as long as the technology is installed properly. For as long as I can remember, we have sold what I call want items (remote starts, leather interiors, etc.) and while we have all made a good living from these, I am excited for this new opportunity to sell our customers a true need item. ADAS is a technology that we need to install to help reduce accidents. Our company has been selling these systems to our dealer partners, fleet cus- tomers and consumers. One of the things I've noticed is that if the systems are not 38 THE SHOP MARCH 2019 Building Trust in Driver-Assistance Systems Proper installation is vital when it comes to road safety technology. By Jared Cohen We need to work together as an aftermarket installation industry to help one another install this technology right the first time. (Photos courtesy Metra Electronics) The challenge the aftermarket faces is getting the word out that ADAS products are available for older vehicles. (Photo courtesy Metra Electronics)

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