Awards & Engraving

March '19

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24 a-e-mag.com • A&E MARCH 2019 E very season has something different to offer from a marketing point of view. Winter, spring, summer, and fall are more than just seasons — they're opportunities. If you use a little creativity in your marketing campaign, you can make every season work for you and your customers. With each season comes different holidays, events, and occasions, and in turn brings new, as well as repeat, clien- tele. Here is a list of some of the seasonal opportunities: • Birthdays • Birth Announcements • Valentine's Day • Saint Patrick's Day • Easter • Mother's Day • Cinco de Mayo • Communion/Christenings • Weddings • Father's Day • Independence Day (Fourth of July) • Teacher's Day • Memorial Day • Sports • Halloween • Autumn • Thanksgiving • Christmas The question then arises, how? How can you put a new twist on the same old selling promotions, especially when you want to stay relevant in the marketplace and with your customers? One way to take it up a notch is taking traditional colors and then adding a bold color to the mix. Isn't it all about being creative and a bit catchy for every season, standing out above the competition? Some- times stepping out of your comfort zone SUBLIMATION BASICS AND BEYOND By Cheryl Kuchek Cheryl Kuchek is the owner of Just my Imagination DeZigns Inc. and has been active in the personalization industry for over 10 years. Cheryl has a passion for the industry and a love for helping people; she was the first to start a Facebook group to do just that. Sublimation for Beginners and Beyond is a resource to help those first starting out and those who are advanced. Cheryl can be reached at cheryl@justmyimaginationdezigns.com. Sublimation for Every Season Put a new twist on your sublimated products each season Linen polyester pillow; sublimation settings are 390 F for 60 seconds with medium pressure. ALL IMAGES COURTESY CHERYL KUCHEK

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