Awards & Engraving

March '19

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Page 27 of 68

A&E MARCH 2019 • 25 Sublimation and designing differently than you have in the past may bring a surprising result with not just your current customers but new ones as well. WINTER This past Christmas season, I added yellow polk-a-dots and the word "Inspire" to a design I purchased and then subli- mated it on a linen polyester pillow cover, and to my surprise, it was my hottest seller. Winter months are full of festivities and home decorating for a lot of people. Per- sonalized ornaments, pillows, mugs, and coasters are probably my top sellers during the Christmas season. Having designs ready for someone to choose from in your collection that can be personalized helps you streamline production during this busy season. December is an excellent month for appealing to those eleventh-hour shoppers. Having something ready and on hand for that last-minute gift giver is ideal. Subli- mated holiday mugs with some hot cocoa and peppermint sticks, or maybe wine boxes sublimated with holiday greetings work well for these customers. Keep in mind that items don't have to follow a holiday theme to make a great gift to give. For example, offer a compact mirror that any woman would love to receive sub- limated with the phrase, "Hello Gorgeous." Let's look at January; it doesn't have to be a flop in regard to sales or discounting all the old inventory. Present the trends for the New Year, the new color schemes (see Jennifer Foy's article on the Spring/Summer Pantone palette in the February issue, page 28), designs, and the latest crazes. Pinterest is a great place to start, and Google is your friend. Sources say that tie-dye is coming in hot in 2019. Pantone's Color of the Year for 2019 is a life-affirming coral hue: PANTONE 16-1546 Living Coral; Hex code: FA7268. Coral is not a color that would neces- sarily appeal to me, but knowing that it is the Pantone Color of the Year, I use that as motivation to incorporate it in my designs. For example, I used Living Coral to create a flourish pattern and then added a different color background that can change the look completely. Using that same flourish coral design and adding the background color Atoll (Hex #7a7a32) gives it a rich, bold look and accents Living Coral beautifully. Take something you love, such as a pat- tern you created, and build around it. For instance, use that design to sublimate on mugs; coasters; and kitchen items such as cutting boards, oven mitts, kitchen towels, and maybe a matching apron. I find mar- keting sets of substrates such as a mug and a coaster not only gives designs and prod- ucts better eye appeal, but I almost always sell more when putting the items in sets (though I will sell them individually). SPRING Many view springtime as a fresh start, and it certainly can be. For me, spring is a time to introduce new products and This compact mirror was sublimated at 385 F for 45 seconds using light to medium pressure. This sublimated oven mitt was done at 400 F for 60 seconds with medium pressure. I incorporated the Pantone Color 2019 Color of the Year for a fresh, inspirational design. These flip-flops were sublimated at 400 F for 30 seconds with light pressure. Felt pillow cover and blanket; sublimation settings: 380 F for 60 seconds on both pillow and blanket.

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