Awards & Engraving

March '19

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A&E MARCH 2019 • a-e-mag.com 43 As users start to feel comfortable with their rotary equipment, the best way to boost technique is to take on some projects. IMAGE COURTESY ROLAND DGA the conversation full circle to the fact that, because markets have changed and diversified, and shop's techniques and skills should follow suit. Houser states that this can sometimes pose a challenge. "Having so many fea- tures and abilities can make for a steep learning curve," he says. However, with the availability of education through channels such as YouTube, webinars, open houses, manufacturer training, and more, it's not hard for users to hone their rotary talents. As a whole, keeping your skills (and tools) sharp only serves to better your rotary expertise in the long run. "Being able to offer this kind of added value through product personalization and cus- tomization can differentiate your business from the competition," Jones believes. Don't let that profit spin away from you. A&E equipment doesn't shine at. "Braille Raster Beads are easy to do on a rotary engraver; these holes are difficult to produce on a laser," he cites as an example. In addition, some items such as metals are simply easier to process on a rotary engraver. Schwartz believes that having a rotary in your shop means you can take on more projects. Of course, that doesn't mean it should be your only piece of equipment. Broad- ening skills to include running other equip- ment not only allows shops to embellish multiple substrates, but also increases the uniqueness of the end products. "Inte- grating an advanced rotary engraver… into an operation that has any (or all) of the other technologies can help a business grow and succeed," Jones points out. "It can allow a shop to handle a diverse range of jobs, attract new customers, and create additional revenue streams." He brings Get Your Tools Re-Sharpened Like New! Why buy new when you can have dull, worn, or chipped cutters re-sharpened? • Save money with Antares re-sharpening service. • Did you know that the quality of a re-sharpened tool is the same as a new tool? Engraving Cutters, Vinyl Blades and Router Tools for all your sign making needs. BEFORE AFTER 1.800.355.5250 www.antaresinc.net

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