March '19

For the Business of Apparel Decorating

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2 2 P R I N T W E A R M A R C H 2 0 1 9 ONE-ON-ONE CONSULTATION Whether utilizing online video chats, check-in calls and training, or on-site visits, the most tailored form of em- broidery education has to be found in one-on-one consultation. Consulta- tion can put an experienced decorator on-call, often for scheduled check- ups and allows you to ask any ques- tion that may come up in the process of running your business, and often includes an analysis of your current status that shapes the relationship ac- cording to your most pressing prob- lems. A less long-term version has a consultant either in contact or visit- ing your location for specific train- ing to handle a predefined problem or area for improvement, putting the consultant's often considerable experi- ence directly where you need it most. Whether taking the form of a long- term trainer that works with you and EMBROIDERY Erich's Embellishments Podcasts are an overlooked asset for education, but they can be helpful if a little one-sided. Live podcasts, however, can offer a chance for lim- ited Q&A if you have time to attend during recording. Whether online or in a trade-show booth, equipment vendors and suppli- ers are often keen to instruct. Just remember that they are often instruct- ing to either support or sell their particular solution. Webinars are often hosted by the same sorts of educators who make the trade-show circuit. They can be a less costly, albeit limited educational option for those who can't travel. Webinars are often hosted by the same sorts of educators who make the

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