Printwear

March '19

For the Business of Apparel Decorating

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2 4 P R I N T W E A R M A R C H 2 0 1 9 2 4 P R I N T W E A R M A R C H 2 0 1 9 HEAT PRESS Pressing Matters J o s h & Z a c h E l l s w o r t h Which Transfer Fits? SOLVING THE DECORATING PUZZLE WITH HEAT PRESSING • Screen-printed transfers are best used when the logo is low in the number of colors and 24 or more in quantity • Digital transfers are best used when the logo has three or more colors and can potentially be used at any quantity • Special finishes and effects is a category that needs to be explored because there are a lot of unique options available such as sublimated twill, dimensional logos, and patches that deliver looks beyond a standard logo With this baseline understanding, you can get a job within the right technol- ogy bucket and dig further into a specific product choice based on finish, feel, and fabric compatibility. While a logo can be produced in almost any way, not matching a job with the best method may leave you short on your profitability goals, priced out of the market, or overburdened with labor. Let's look at a couple of examples. W hen you are first starting to decorate, every client request is like a puzzle that needs solved. Finding your customer a decorated apparel option that is on bud- get and delivers the look they are after is the goal. Of course, as a business owner, profitability is an important piece as well. With heat printing, there are often many ways to deliver the same look. While a savvy decorator would understand the nuances between one print method or transfer type versus the other, the end user often does not. This leaves a lot of flexibility in how something is made. So, making a smart choice is key to profitability. Whenever I'm educating groups of new heat press owners, it's always beneficial to build a strong foundation of the print choices available and understand where each fits in. The reason why is that the most common question is, "What do I use for x?" When considering heat printing from a very high level, there are four main categories of products: 1. Heat transfer vinyl 2. Screen-printed transfers 3. Digital transfers 4. Special finishes and effects While there are many choices, finishes, and styles within each, dispatching the work often comes down to having a solid understanding of the buckets. Consider these fast facts: • Heat transfer vinyl is best used when the logo is two or fewer colors and 24 or less in quantity

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