March '19

For the Business of Apparel Decorating

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2 0 1 9 M A R C H P R I N T W E A R 2 5 1-COLOR EXAMPLE The job: One color, 12" X 9" Location: Front center print Item: Crewneck fleece Quantity: 12 This customer logo as seen above can be produced with nearly any method accurately. However, if we consider our ruleset, this job is best explored first in heat transfer vinyl. To prove this, I like to start with a cost estimate of the materials. Most heat transfer vinyl products on the market will cost somewhere around $0.01 per square inch (+/- 10% based on brand), so it is an easy calculation to gauge cost. Multiply the design dimensions to get a total square inch calculation. In this case, 12 x 9 = 108 sq./in. Then, multiply the number of square inches by the square inch price: 108 x $0.01 = $1.08 per design. Of course, there are other costs like labor and overhead, but this generally gives me a quick estimate of what it costs to make. I will often multiply this by two for a ballpark estimate that considers the other elements of cost. Opposite: Screen-printed transfers are best used when the logo is low in the number of colors and 24 or more in quantity. (All images courtesy STAHLS') Above: This single-color job in a low quantity is a job for heat transfer vinyl. E N H A N C E D : D I R E C TTO S C R E E N SYST E M S PY D E R I I INFO@EXILETECH.COM 71334 35662 EXILETECH.COM L E S S P R E P, M O R E P R I N T P E R F E C T F O R T H E B U SY S C R E E N R O O M ! PRINT SPEED DOT PLACEMENT PRESS SETUP

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