March '19

For the Business of Apparel Decorating

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2 8 P R I N T W E A R M A R C H 2 0 1 9 2 8 P R I N T W E A R M A R C H 2 0 1 9 THIS INTERNET STRATEGIES COLUMN WILL MAKE YOU SING! [ CLICK HERE ] how the combination of timing (back to school season) and a compelling headline can become a great recipe for conversions. • Printwear readers are freaking out about its new logo! [CLICK HERE] Cats are freaking out about dogs, kites are freaking out about the sky. Some- thing and someone is freaking out about something every day. What's in your shop for people to freak out about? • 10 Stunning photos of our production process [CLICK HERE] It goes without saying that the internet has become an image-driven machine. It is also becoming common knowledge W ill this column really make you sing? Maybe. I could slip an ear worm in should I decide to. However, my goal was to get your attention in one sentence and get you to click to find out why you would sing. Would you have clicked on my link if that headline came across your social media feed or email? A social media post or email subject line that creates intrigue, curiosity, and holds some sort of secret can dramatically improve your success in generating action and conversions. The first step in the process of conversions is getting users to click through to your site or read your email and discover more, and clever headlines help make that happen. Here are a few more examples to consider in your strategies: • This is why my T-shirt is better than yours. [CLICK HERE] Why is mine better than yours? You won't know until you click through. That headline can lead to a marketing email being opened and read to find out why or used on social media to lead users to a landing page boasting about the quality of your products. Fill in the blank to suit your current promotion. • Can we guess what happens when you're not ready for back to school season? [CLICK HERE] You can because you're selling the right stuff! Using back to school in this example shows BUSINESS MANAGEMENT Internet Strategies Ke l l y " Ra g s " Ra g l a n d

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