March '19

For the Business of Apparel Decorating

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3 0 P R I N T W E A R M A R C H 2 0 1 9 A nother year has passed and here we are navigating the latest trends in placket styles of 2019. The "new- ness" of our new product introduc- tions for 2019 reads a lot like 2018; more 100 percent cotton performance styles in both knit and woven products, price-driven knitwear that offers a multitude of featured benefits in performance, and an emphasis on the workwear category. Let's review some of the new categories in greater detail to see what we can expect to see in the next year. 100 PERCENT COTTON PERFORMANCE The woven category has seen continued growth in the 100 percent cotton, no- iron classification in both ammonia-treat- ed yarns and ammonia garment-dipped processes. The no-iron 100 percent cot- ton offerings include pinpoint solids and plaids, textured nail head and cross hatch looks, and yarn-dyed mini checks and plaids. Windowpane, dobby textures, twills, and oxfords all cover this category for 2019. This is a better-made garment which of- ten includes taped seams, 80-singles two- ply yarns, double- and single-needle con- struction, and removable collar stays. This could be considered the "best" shirt in your good/better/best assortment plan. The knit category in the 100 percent cot- ton constructions offers a multitude of per- formance features as well, including wrinkle resistance, moisture management, quick- dry, no-fade and no -pill. This category in the performance arena offers an alternative to the 100 percent poly- ester phenomena that has so dominated the knit collar and placket world for years now. From golf specific to price-driven, we have witnessed the 100 percent polyester revolu- tion that has heralded the advent of perfor- mance apparel in both the retail and pro- motional products industries. Button Up! TRENDS IN PLACKET SHIRTS D A V I D B E B O N

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