March '19

For the Business of Apparel Decorating

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2 0 1 9 M A R C H P R I N T W E A R 3 1 Somewhere in this 100 percent polyester phenomena for knitwear and collar and placket knit shirts, the 100 percent cotton customer got lost. So, in response to this huge swing towards 100 percent polyester knitwear, a number of the bigger brands and private label houses have made a real ef- fort to introduce a few cotton performance- driven knit styles. YARN-DYED PATTERNED WOVENS This general movement towards more pat- terned woven shirtings in our industry continues to show strong growth. This year brings us a nice new selection in both brand- ed and private label yarn-dyed patterned woven sport shirts. Young men's brands have introduced more plaid flannel and cotton-blended flat plaid shirtings built in "modern" fit styles. More non-iron plaid and check patterned shirts have been introduced as have mini- checks, plaids, and textured chambray looks. Additionally, more 100 percent cotton and cotton-blended yarn-dyed patterned sport shirts have made their way to market. The yarn-dyed patterned movement in our channel has been a very long time com- ing. Once thought impossible, now most plaid and patterned sport shirts are read- ily embroidered as company uniforms, and event planning and corporate incentives. I mean, can you imagine a plaid flannel shirt in our marketplace being embroidered 10 years ago? We have come a long way but still have room to improve. That being said, the bridge that once di- vided "retail" brands and "retail" design and product from our channel has almost be- come non-existent. There are few designs, colors, or products available in retail spaces today that are not available in wholesale or Hiking Boots Outerwear Shirts Bags Accessories PPAI# 675752 212.221.6060 ASI# 48746 D i s cover Y our Inner O utdo ors Est. 1976 Lazy Days Gingham Check BP 7014

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