Printwear

March '19

For the Business of Apparel Decorating

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promotional apparel channels. Accordingly, the yarn-dyed patterns in today's promo- tional products assortments brings home the "newness" of 2019 more than any other product category. WORKWEAR We are starting to see more and more "workwear" styles and fabric con- structions entering our market- place. Driven by the demand cre- ated by the big brand "workwear" names like Carhartt and Dickies, these work-driven styles and prod- uct categories have long been sought yet not attainable in our marketplace. By either lack of inventory or lack of interest on the part of the true "workwear" brands, this heavyweight well-constructed apparel type has been a mainstay in many work places in the American demographic. For this category, look for 7- and 9-oz. canvas constructed shirt jacs, vests, and full zip jackets; heavier weight canvases, twills, and rip stop constructions; double and tri- ple needlework; and lined jackets in flannel and micro polar fleece which offer warmth and utilitarian applications for most out- door workplace vocations. Performance is also important in this cat- egory, showing up in twill work shirts, but with multiple pocket treatments and per- formance features such as wrinkle resistance and stain and soil topical finishes to best suit rough and tumble wear. Overall, the new product registry we are seeing in the woven and knit categories each highlight performance, patterns, and price- driven styles. Good luck and happy selling in 2019! PW Formally executive vice president of Capital Mercury Apparel for 18 years, David J. Bebon is CEO of DBEBZ Ap- parel, a manufacturer of woven and knit sport shirts. He resides in Connecticut with his wife, Zoe, and four children. Bebon is a frequent speaker and presenter at industry trade shows and contributing writer for several trade publications. PLACKET SHIRTS COLOR DIRECTION For 2019, we are see- ing color stories in: • Bright greens • Rich/deep reds • Jewel tones • Teal • Burnt orange • Yellow/golds • Purples • Burgundy For the ever-popular Earth tone color pal- ette, the colors that continue to thrive are: • Charcoal • Gray • Black • Heather-khakis • Cadet blues 3 2 P R I N T W E A R M A R C H 2 0 1 9

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