Printwear

March '19

For the Business of Apparel Decorating

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2 0 1 9 M A R C H P R I N T W E A R 3 9 popularity of cotton blends and flowy fabrics for those warmer climates. While moisture- wicking fabrics maintain demand for more active applications, cotton also works well since many blends now offer a lightweight, breathable construction perfect for the warmer weather. Regarding color, parties note the rise in vibrant hues and patterns such as floral and palm prints, as well as more eye-catching palettes. "We are also starting to see neons emerge as a trend again," Oleksik contends. When it comes to mainstays, Cocco suggests the prominence of heathered and color- wash looks. The casual look of color-washed T-shirts lends themselves well to retro-in- spired designs for spots like oceanside hotels or other casual, laidback getaways. Similarly, a heathered look pairs well with light-colored garments that evoke warm temperatures and breezy beaches. Oleksik also points to multi-functional fabrics that work well year-round. "Vibrant, sat- urated colors are always a mainstay in the resort market, along with fabrics that work well for multiple seasons like French terry and lightweight fleece." MATCHING THE LOOK WITH THE RESORT For a decorator, finding the creativity that matches a resort's needs will be essential to landing the client. While embroidery will be a popular request for everything from polo shirts and caps to beach towels and scarves, producers will want to keep all of their prover- bial tools on deck when it comes to what type of decoration discipline they offer. When it comes to choosing colors, "Embroidery thread often coordinates back to colors in the garment," suggests Cocco. If it's a well-established resort, they may already have an estab- lished color and branding scheme for their retail merchandise, so decorators should ensure they have a supplier that has a broad inventory, especially if they plan on being the go-to for a reorder from that client. The last thing a shop wants to do is lose a client because, for example, they can no longer track down a metallic yellow thread for a hotel's sun logo. When it comes to offering colors, "it really depends on the specific resort market area," says Oleksik but exploring vibrant colors in fabrics, threads, and inks are always ben- eficial when a decorator is looking for exciting looks and designs to offer resort clients. Left: Bright, vibrant patterns are often popular at tropical resorts, but it's always best to check with the property to see what their merchandising approach is. (Image courtesy Vantage Apparel) Right: Lighter shirts that can be worn at the pool and out to dinner work well for warmer resort areas. (Image courtesy Vantage Apparel)

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