Printwear

March '19

For the Business of Apparel Decorating

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4 0 P R I N T W E A R M A R C H 2 0 1 9 Top: Intricate decoration approaches like laser appliqué on a high-quality garment help increase perceived value on resort garments. (Image courtesy Vantage Apparel) Above: Retro-inspired art- work often pairs well with color-washed and heathered garments. (Image courtesy Vantage Apparel) O ffering a resort a full cache of options for their customers with decorated apparel is a great way to get a foot in the door, and if a shop wants to take things one step further, Taraynn Lloyd, Edwards Garment, suggests exploring the uniform program for employees. Everyone from the front of house to restaurant staff to maintenance work- ers and valet drivers at a resort will need branded apparel that represents the property, and these garments pres- ent a whole other set of options. "Current trends in uniform apparel for resort wear are anything light- weight, carefree, and ( a garment that) provides the wearer the room required to get the job done," Lloyd explains. Lloyd points to lightweight poplins and fleece jackets as versatile picks for a wide range of resort categories. "The poplins offer a wide choice of solid colors or patterns, and the fleece provides warmth when you need it and color to showcase the resort brand," Lloyd adds. With these two garments, properties can easily pair items like shorts, pants, or even activewear depending on the location's workplace culture and uni- form standards. Additionally, poplins work well with more formal settings where employees are required to wear suit coats and ties. Finding the appro- priate lineup of apparel for a resort's uniform program will take research just like the retail shop, but Lloyd sug- gests a few items that are always a good starting point. "Ideal styles that have stood the test of time are woven shirts, blouses, polos, and fleece jackets," Lloyd says. "They never seem to go out of style." ffering a resort a full cache of options for their customers with decorated apparel is a great way to get a foot in the door, and if a shop wants to take things one step further, Taraynn Lloyd, Edwards Garment, suggests exploring the uniform program for employees. Everyone from the front of house to THE GIFT SHOP With most resorts, the busiest spot for any decorated goods will be the gift shop at a resort hotel. This is where a decorator can tap into their knowledge of apparel and find ways to stand out from the competition. "The property is always looking to promote their brand, and all decoration types are required for their merchandise," says Taraynn Lloyd, Edwards Garment. Embroidery, heat seal, and heat transfer, she suggests, will all come in handy with decorating apparel for the gift shop. "Fleece jackets, vests, and lightweight jackets, along with polos are mainstays for the gift shop." For the warmer resort markets, Oleksik recommends multipurpose items like lightweight dresses or cover-ups, which might call for the resort's logo or other custom artwork to be prominently featured on the garment. Cocco echoes this sentiment and adds that higher-end goods like better quality T-shirts, performance polos, and quarter zips are all ideal additions since they work well in different types of weather. Garments like high-quality T-shirts and polos also allow the decorator to charge more since the retail shop will typically also be able to charge more money for an item that has a higher perceived value to its customers. Decorators will also want to keep in mind that regardless of what kind of trending styles are in for both men and women, the children's market is also crucial, mainly if it's a family- style resort. "Fun, unique items like towels and bibs are always a great option as they do not take up a lot of floor space and offer a great alternative to a T-shirt," states Oleksik. Custom- decorated accessories like burp cloths and bibs additionally help ensure there's something for everyone in the family to take home. Since gift shops will also carry everything from tote bags to bottle openers and a range of other promotional products in between, having a few add-ons to offer a resort client is RESORT WEAR WEAR RESORT WEAR RESORT UNIFORMS FOR RESORT WORKERS

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