Printwear

March '19

For the Business of Apparel Decorating

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4 P R I N T W E A R M A R C H 2 0 1 9 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 • ( 303 ) 469-0424 • FAX ( 303 ) 469-5730 W W W. P R I N T W E A R M A G . C O M PUBLISHER STACY MARSHALL smarshall@nbm.com EXECUTIVE EDITOR CARLY HOLLMAN chollman@nbm.com ASSOCIATE EDITOR MICHAEL CLARK mclark@nbm.com DIGITAL CONTENT EDITOR ALEXANDRIA ARROYO aarroyo@nbm.com ART DIRECTOR ERIK WOGEN ewogen@nbm.com GRAPHIC DESIGNER DAYNE PILLOW dpillow@nbm.com ADVERTISING ACCOUNT EXECUTIVE DESIREE DELFRARI ddelfrari@nbm.com ADVERTISING ACCOUNT EXECUTIVE DIANE GILBERT dgilbert@nbm.com ADVERTISING ACCOUNT EXECUTIVE ANNA STETTLER astettler@nbm.com SALES SUPPORT JENNIFER ALGER jalger@nbm.com EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS SEAN STEWART DAN KANE MARK BAGLEY VICE PRESIDENT / EVENTS SUE HUEG, CEM, CMP susan@nbm.com SENIOR TRADE SHOW SALES MANAGER KATIE DITALLO kditallo@nbm.com EDUCATION MANAGER ANTOINETTE VERNON avernon@nbm.com PRESIDENT & CEO ROBERT H. WIEBER JR. VICE PRESIDENT / INTEGRATED MEDIA JOHN BENNETT VICE PRESIDENT / PUBLISHING & MARKETS DAVE POMEROY VICE PRESIDENT / FINANCE KORI GONZALES, CPA VICE PRESIDENT / AUDIENCE LORI FARSTAD DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER First Off C a r l y H o l l m a n WEB EXCLUSIVES WWW.PRINTWEARMAG.COM QUICK LESSONS FROM THIS ISSUE T here's a lot of talk these days of self care. For some this includes face masks and at- home spa treatments (guilty), for others it's changing from a self-help or productivity book to a fiction novel, while for others still it's taking the time to put down the phone and connect with friends and family. There's no wrong way to practice self care, it's just important that it gets done, especially as an entrepreneur and business owner. When you're busy making plans to grow your business, challenge your design capabilities, and make sure orders are being completed in a timely and professional manner, it's real easy to feel the burnout. Taking time to honor your weary spirit and body does not make you lazy, but helps you reset to come back at 100 percent. After taking some self care time that leaves you feel- ing rejuvenated, motivated, and inspired, make sure you check out this month's articles that help take care of your business. Because, ultimately, this is what we all want! Time to Reset • Internet Strategies (page 28) • Spa Time (page 42) • Screen Shot (page 50) • Prior to Press (page 56) Read about a major tech com- pany's newest smart fabric patent: http://printwear.ly/apple- patent-2019 Find out how one headwear com- pany helps military veterans: http://printwear.ly/hat-trick Achieve standout graphics with this tip: http://printwear.ly/standout- artwork-2019 Learn about a domestic apparel company who raised more than $9 million in funding: http://printwear.ly/american-giant • The thinner the heat transfer vinyl, the lower the tack mask needs to be. ( PAGE 60 ) • Screen-printed transfers are best used when the logo is low in the number of colors and 24 or more in quantity, while digital trans- fers are best used when the logo has three or more colors and can potentially be used at any quantity. ( PAGE 24 )

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