March '19

For the Business of Apparel Decorating

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6 0 P R I N T W E A R M A R C H 2 0 1 9 D igitally printed transfers are a great way to add vari- ety if you are looking to expand your business. Digital transfers allow you to print small detail and larger color ranges. They are often done in a full CMYK process on solvent/eco-solvent printers, but the use of latex ink is becoming more popular in the industry. Latex ink is beneficial be- cause there is little to no dry time needed when printing, therefore increasing the volume of printing that can be done. What's more, printers are available in multiple widths ranging from 20"– 60" to fulfill practically any transfer created. Let's explore some of the options available in digital transfers in more depth. PUTTING IT ALL TOGETHER There are many brands and types of heat transfer vinyl out there that can be used to make digital print transfers. Many factors come into play when deciding the type of heat transfer vinyl used in digi- tally printed transfers. One of the first factors to consider is what type of material is the transfer being applied to? The industry has listened and paid attention to what customers want and are tailor- ing vinyl to better suit the garments producers are decorating. If a high percentage of polyester is in the garment of choice, you will want to look at a heat transfer material that can be applied at a low temperature. This is becuase polyesters can burn very easily, creating unwanted marks on your gar- ments if you are not careful. Another good reason for wanting a low-tempera- ture heat transfer vinyl for polyester is you will not have to worry about dye-migration as the temperature is low enough to where it is not reactivating the dyes within the garment. If you are using a nylon garment, awning, or even an um- brella, you will want to look for a digital material that pairs well with these products. An all-white garment may benefit from using a clear digital heat transfer. This will be a higher quality than a regular heat transfer paper, feel nicer on the garment, and have a longer lifespan. There are thick, thin, matte, DIGITAL DECISIONS WORKING WITH DIGITAL TRANSFERS M A G G I N I C H O L L S

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