March '19

For the Business of Apparel Decorating

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2 0 1 9 M A R C H P R I N T W E A R 6 3 lower the tack mask needs to be. Once you have applied the mask, you will need a squeegee to make sure the mask is firmly attached to your transfer. Then the liner of the material will need to be taken off before pressing. It's recommended that the liner of the mask is placed on the back with the transfer for storage. Remember when we talked about choosing digital print transfer vinyl? Well, that will come into play again for how it is pressed. All digital heat transfer material will have specific pressing instructions. For example, you will be given the temperature, time, and pressure needed, as well as instructions on how to peel it. Peel can be more impactful than you might realize as peeling a "cold" transfer hot can completely ruin the transfer. It is crucial to follow the proper application in- structions on any material to ensure the product will work to its best abilities and have the lifespan that it should. Digitally printed heat transfers can bring a variety of jobs to your business, and there are many ways to achieve looks to suit practi- cally any customer. It is all about experimenting and following the application instructions. PW Maggi Nicholls is the leader of art team here at Heat Transfer Warehouse; the leading wholesale supplier and distributor of heat transfer materials. Reach her by email at Never forget the importance of the peel temperature as this can ruin an otherwise good transfer.

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