RV PRO

March '19

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6 • RV PRO • March 2019 rv-pro.com Departments: Editor's Column . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Product Highlights . . . . . . . . . . . . . . . . . . . . . . 140 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 About The Cover: This month's cover highlights some of the things attendees will have to look forward to at the March 12-14 RVX show in Salt Lake City. (Photos courtesy of RVIA and Visit Salt Lake) Contents continued AFTERMARKET: BUSINESS: DEALERS: Great Recession Dealer Survivors, Part 2 In the second installment of this two-part series, dealers share how the Great Recession transformed their businesses, what they did to survive, and how they benefited from the deci- sions they made. PAGE 70 Mericle of Miracles Contrarian Colorado dealership Mericle RV finds success away from the interstate by focusing on service work and by retailing truck campers. PAGE 78 Dealer Trends: Dealers Share Their Expectations for RVX Dealers who are planning on attending RVIA's RVX event share the pros and cons of the new event, as they see them. PAGE 82 Spark of Innovation Australian-based supplier REDARC sees strong potential in North America for its innovative towing and portable power products. PAGE 88 Water Filtration Made Easy, Portable Several suppliers have developed high-tech products designed to keep water safe and tasting good no matter where RVers camp. PAGE 94 Tech-Savvy Expo a Success During a record-setting Expo, NTP-STAG debuted and expanded several initiatives designed to help independent retailers successfully compete in the age of Amazon and big-box retailers. PAGE 100 Vegas Deals Arrow a Winning Hand Arrow wins over its customers at its annual distributor show with special pricing, a personal touch of customer service and an energetic venue. PAGE 108 'Relaxed' Northern Wholesale Show a Success The distributor's January buying event attracted a record number of exhibitors. Educational sessions were well-at- tended and suppliers say dealers were in a buying mood. PAGE 112 RV PRO Best of Show Parts & Accessories RV PRO's take on some of the most innovative and clever items on display at recent distributor shows. PAGE 114 AFTERMARKET, cont.: Embracing the Nomadic Lifestyle Nomadic Living 101 gives individuals the tools to embrace long- term RVing while also offering dealers a potential profit center. PAGE 128 PRO Business Advice: Chuck Marzahn Guest columnist and 20 Group leader Chuck Marzahn says it's important to understand RV economic cycles and market forces in order to strengthen your business in good times and bad. PAGE 132 PRO Service Advice: Don Reed Guest columnist and consultant Don Reed says tracking the service department's effective labor rate can offer valuable insights, but only if managers understand how the ELR is being calculated. PAGE 136

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