March '19

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104 • RV PRO • March 2019 rv-pro.com Exhibitors at NTP-STAG's Expo in Nashville said the annual distributor show met or exceeded their expectations. "We have had another great Expo! The atmosphere was really positive with our dealers showing a lot of confidence and optimism in selling our products for the coming year," said Blue Ox President and CEO Ellen Kietzmann. "We are so proud of the increasing popularity of our SwayPro hitch and our successful efforts to convert dealers and their customers to worry-free sway prevention. We are also quite pleased with the dealer buy-in of our new Dealer Rewards benefits focusing on enhancing our dealers' online presence with exclusive content and search engine optimization." She added, "Over the last few years, as we have grown, and focused our business as the total towing solution for dealers and their customers, we feel that it is important to bring the Blue Ox brand to the forefront of the NTP-STAG Expo through the Title Sponsorship of the event. Our sponsorship works to promote the Blue Ox brand as an industry leader through increased brand awareness, increases our outreach to new dealers, and helps us to connect and engage with our long- standing customers." Pace International, distributor of DISH Outdoors products, was a new exhibitor and sponsor at this year's show. Pace hosted a "Power Hour" session where dealers were able to take advantage of discount pricing – an event that was "very successful" for the company with a good number of orders placed and new dealer contacts made, according to Sam Schell, senior vice president of business development for Pace. Airxcel also hosted a successful Power Hour buying event. "Foot traffic was good throughout the show – and our booth was jam-packed during the Power Hour Wednesday afternoon," said Piar Adams, company vice president of mar- keting, aftermarket and international sales – RV Group. He added, "While many dealers come to the show for deals on the Coleman-Mach ACs, and Dicor and Maxxair product lines, our new Suburban Advantage 6-gallon replacement water heater was a hit! The idea of having an alternative replacement to aluminum-tank water heaters is very enticing." Adams gave NTP-STAG top marks for its show. "NTP-STAG puts on a great show – they do a great job of getting dealers to the show and getting them ready to buy at the show," he said. Meanwhile, Lippert Components had one of the largest displays at the show, where it highlighted multiple new produc ts and 31 new merchandising profit programs, according to Mark Boessler, vice president of the aftermarket for Lippert Components. Suppliers Pleased with NTP-STAG Show By Bradley Worrell and David MacNeal Sam Schell, senior vice president of business development for Pace International, is pictured next to a point-of-purchase display in the company's exhibit. This was Pace's first year exhibiting at the show, and Schell says dealers were very interested in the company's products. Distributor Show Coverage A F T E R M A R K E T

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