RV PRO

March '19

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rv-pro.com March 2019 • RV PRO • 133 accordingly. We're thinking about inventory decisions and mar- keting efforts. It's the normal cycle of business. Trade shows are mostly over and we're gearing up for the selling season, which is about to hit us. Hopefully, it will be a strong year. Anyone in our business of even the shortest tenure recognizes the rhythm of the seasons in our business year. What Does 2019 Promise to Be? We have come to a conclusion by now as to what 2019 will look like, We've thought through most of the ordering decisions. We've arranged financing. It's likely we've struggled with moderate success to staff up for the season. We've looked at trends from prior years and compiled a budget and sales forecast. We're as ready as we'll ever be. And, as I mention earlier, we have the initial impressions stemming from the show season results. Remembering 2008 As a side note, during the 2008 struggles we sought to under- stand what had happened more deeply. And in 20 Group meet- ings, we could see regional pockets around the country that were more affected than others. Government statistics by region could be polled to see it. I'd thought we could devise a "pain" index by looking at a mix- ture of rates, such as foreclosure rates, bankruptcy rates, housing starts, etc. I'm certain better minds than the one in this old gray head have thought of something like that before. Home Buying Down? Recently, I saw a post on Business Insider that mentioned a drop in mortgage income revenues by as much as 50 percent. Of course, that means folks aren't buying houses at the usual rate. Perhaps it's as simple as too many Millennials buried in school loans. It also could indicate an overall softening of the housing market in response to things like rising interest rates and increasing home prices. According to the RV Industry Association, housing starts is one of several indicators (along with gross domestic product, personal disposable income and light vehicle sales) that can be an indicator of the strength of the RV market. It's another observation to tuck away among those things we consider in the back of our minds. 2019 Media Plan Consultants EMAIL ADVERTISING INQUIRIES TO: ryan@nbm.com (800) 669-0424 X 216 www.rv-pro.com Eastern U.S. Ryan Moorhead EMAIL ADVERTISING INQUIRIES TO: jfoos@nbm.com (800) 669-0424 X 212 Western U.S. Jordyn Foos PRINT/DIGITAL RETURN OPPORTUNITY

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