RV PRO

March '19

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rv-pro.com March 2019 • RV PRO • 19 multiple folks from the same dealership to attend. That's OK, as long as dealers send someone to take advantage of all the opportunities the show will deliver." The cornerstone of new event is The Reveal – a first-ever national media product launch designed to highlight manufac- turers' best new products. The decision to have Wood emcee the event was a natural one given his experience on the History Channel's Top Gear TV show, where he and his co-hosts road- tested a variety of cars, according to Jeremy Greene, RVIA's marketing director for trade shows and events. "He's a celebrity with huge built-in audience in the auto lifestyle," Greene says. Crawford says RV manufacturers have embraced The Reveal, submitting 400 RVs for consideration in nine "consumer life" categories (see "The Reveal: RV Product Categories" story on page 26 for the category terms and definitions). There will be one winner per category, but multiple sub- missions will be highlighted across each category, according to Greene. The winners are being chosen by a consumer-focused judging panel. Notably, The Reveal, which is sponsored by DISH Network, will be livestreamed into thousands of consumer households through Go RVing's marketing platforms and digital chan- nels including Facebook Live, getting those potential buyers just as the summer season is starting, according to Greene. Additionally, Go RVing will partner with national media in a multi-million-dollar media push to spread the word about the debuts. "We're reaching out to a whole new consumer base right at the prime time to start thinking about spring and summer travel and camping season," Greene says of the coverage, which Go RVing is dubbing the "Kick off to Camping Season." "This industry has never really had a major kickoff to the lifestyle or the camping ... season like other industries where The Salt Palace in downtown Salt Lake City will play host to RVX: The RV Experience. RVIA officials believe the timing of the new event, in mid-March (compared to late November for the old National RV Trade Show) will help kick off the summer selling season for the industry. The Salt Palace is a smaller venue than the Kentucky Exposition Center, where RVIA previously hosted its annual trade show. RVIA officials believe the more compact, more intimate venue will be a benefit to exhibitors and attendees alike, allowing vendors to showcase their newest and best products and allowing dealers to more easily navigate the event. PHOTOS COURTESY OF RVIA AND VISIT SALT LAKE

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