March '19

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22 • RV PRO • March 2019 rv-pro.com S P E C I A L S E C T I O N – R V X P R E V I E W dealers do that in part by tapping into research from multiple sources, including the Go RVing campaign, Nielsen data ana- lytics and point-of-sale research. "This is a whole new approach that we market to this industry," he says. "Imagine a dealership in California, for example, being able to punch in the ZIP code where their store is located, then consumer profiles pop up and we help them reach these profiled consumers and get them into the store." The approach is unique, different and yet vital, because new RVers "are a different generation, and they are expecting a different buying experience than previous customers," he adds. "So, we want to give dealers the tools to do that. And ultimately, dealers will sell more RVs and grow their market share, and that is good for everyone." RVX Sales Navigator is free to dealers, but they have to attend RVX in order to obtain the web-based toolkit. Greene emphasizes that RVIA intends to build on the platform moving forward, with updates designed to push engagement with potential customers. "This is not any kind of one-and-done launch," he says. "This is something that we are looking to continually update so that we're providing value to those dealers that attend RVX." Plenty to See on the Show Floor There will be plenty of things to see and do while attending RVX. The exhibit hall will feature: • More than 400 booths. OEMs will be showcasing 52 brands and more than 250 RVs, some of which have never been seen before. • The Aftermarket Experience booth. The booth will fea- ture a 2019 Thor Crossroads Volante fifth wheel show- casing the latest and most innovative products the after- market segment has to offer, including jacks and leveling systems, power products, electronics, camping supplies and more. Dealers can tour the display to check out the added amenities and gather ideas on how to merchan- dise an OEM unit to showcase products for their cus- tomers, creating additional revenue in their stores. • The RVDA Dealer Lounge. Dealers are invited to visit, and dealers can opt to make appointments with repre- sentatives from consulting firm KPA to answer human resources questions. Appointments are confidential and complimentary. • Lifestyle Vignettes. Attendees can check out RVIA's Van Life, Outdoor Adventurer and City Escape lifestyle RVIA and RVDA will host an awards ceremony during the RVX event. At that event, RVIA will recognize up-and-coming industry professionals with its second annual "40 Under 40" awards. RVIA also will bestow its annual Distinguished Service to the RV Industry Award and David J Humphreys RV Industry Unity Award. continued from page 20

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