March '19

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26 • RV PRO • March 2019 rv-pro.com S P E C I A L S E C T I O N – R V X P R E V I E W Dealers attending RVX: The Experience will get the first look at new, bold, never-before-seen RVs. These new units are being presented across nine "consumer life" categories: • Family-Friendly: Multi-generational RVs with storage capacity for a family on the go. Durable, kid-friendly inte- riors that are easy to set-up, clean and maintain. • Outdoor Adventurer: Cool, rugged with off-road capabili- ties. Self-contained with the ability to haul outdoor gear. • Van Life: Van campers designed for the RVer looking for the wanderlust lifestyle, going places where others aren't. • City Escape: Nimble and maneuverable RVs that are easy to store in a small space. Suited for a connected city-dweller looking for an escape from the concrete wasteland. • Destination Camping: Residential-style RVs with more elbow-room. Designed for campers looking for a lon- ger-term RV. • Team Tailgate: RVs designed for the tailgating enthusiast, whether they're at a big game or concert. Featuring prime outdoor living space and entertainment. • Sustainability: Eco-friendly RVs with sustainable materials and the use of clean energy technology for the eco-con- scious traveler. • Luxury Living: All the bells and whistles, these RVs include upscale amenities for the RVer who spares no expense. • On the Horizon: Breaking the mold, these concept RVs are a look at the future of RVing. So, why those particular categories and not simply recog- nize products by type, such as motorhome, truck camper or toy hauler? Liz Crawford, senior vice president, trade shows and events for the RV Industry Association, says the terms were chosen based on research and key word searches from Go RVing and other research on how consumers are looking for experi- ences and product that fits their needs. These terms also were developed in mind with the all new RVX Sales Navigator, a web-based dealer toolkit specifically created to help dealers identify and market to a large untapped pool of customers. "With a new generation (of potential customers), how do we bring them into the lifestyle?" she asks rhetorically. "We do it by determining their lifestyle choices and then finding the RV that will let them do that. "We hope the conversation is going to start with them asking the question: I want to go on a family road trip. What do I need (to have that experience)? Or, I'm taking this to the football game and have a tailgate party. What do I need? "It's beginning a conversation with a customer who may not even know what a fifth wheel or a toy hauler is," she says. "And then, when they are in the lifestyle, you can talk to them about a Class A or Class B or Class C or another product." – Bradley Worrell bama-based D&N RV Service will return to this year's event in an attempt to retain his title. A select number of top techs from across the country are expected to challenge him. Awards Aplenty The Reveal recognition for standout RVs represent just one category of accolade that will be bestowed upon companies and individuals during the RVX show. RVIA will host an awards ceremony on March 14 in conjunction with the RV Dealers Association (see the "RVX Schedule at a Glance" on page 21 for details on the time and place). At the awards ceremony, for a second year in a row, RVIA will recognize up-and-coming industry professionals with its second annual "40 Under 40" awards. RVIA also will bestow its annual Distinguished Service to the RV Industry Award and David J Humphreys RV Industry Unity Award. Also at that ceremony, the RV Dealers Association will present its annual Quality Circle Awards to representatives Rutledge Wood, former co-host of the auto-related TV show Top Gear, will emcee the RVX kickoff event The Reveal, where awards will be presented to RV manufacturers debuting bold, never-before-seen RVs across nine "consumer life" categories, such as outdoor adventurer and destination camping. PHOTOS COURTESY OF RVIA RVX Reveal Product Categories

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