RV PRO

March '19

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rv-pro.com March 2019 • RV PRO • 79 and Windish RV Center are west of him along Interstate 25 – a busy corridor that's traveled by commuters and vacationers alike year-round. Still, he began his planning by talking to some Colorado state employees he befriended from his days as a commercial banker with JPMorgan-Chase. When he heard about the growth potential north of Colorado's capital, his mind was made up. Still, that initial site, a single acre east of the present site, wasn't big enough. Mericle outgrew four months after opening in June 2017, even after renting an additional acre nearby to store his service units. "My wife and I are self-funded. We don't have any loans for the dealership," he says. "All of a sudden, one of my customers said, 'Hey, Mike, I've noticed you're bursting at the seams. I've got property just west of you on the other side of the highway and I think it would be perfect for you. Why don't you come look at it?'" The site, he recalls thinking at the time, was perfect; the former location of an oilfield services company, the land was open save for a single, large building. In it, Mericle has placed both offices, storage and six service bays. He built a second shop at the back of the property that is home to a new two-bay collision center, complete with a $250,000 paint booth that should be ready this spring. Service Drives Business While conventional wisdom would scoff at the idea of a dealership so young building a paint booth, Mericle is certain the effort makes perfect financial sense. Mericle is pictured with his wife, Amy, who is the dealership's finance manager and co- owner. Service Writer Mollie Hart (left) and Service Manager Cicely Lewis spearhead Mericle RV's bustling service business, which accounts for about 30 percent of the dealership's overall business revenue. PHOTOS BY BRADLEY WORRELL

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