Sign & Digital Graphics

March '19

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A s an up-and-coming printing and graphics provider, you've got big aspirations—and you see the potential for a much wider and potentially profitable audience for your products. When you run the numbers, however, you'll quickly see that there's some major work (and some big investment) involved in acquiring the equipment and the technology to do larger projects. That's where working with a graphics wholesaler can make a lot of sense. Outsourcing some of those jobs to a larger company with significant technological and labor resources can be an easy way to expand your own business without worrying about additional overhead. Ways to expand business without increasing overhead B Y A N D Y S T O N E H O U S E Andy Stonehouse is a freelance writer based in Greeley, Colorado. Interested in branching out into lucrative sidelines like vehicle wraps or display printing, but not sure if the costs of equipment and training will pay off? Consider the opportunities of working with a graphics retailer and outsourcing your way to success. They might even be able to give you some great tips on how to more effectively grow your business. S I G N & D I G I T A L G R A P H I C S • March 2019 • 33 DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Based out of its 26,000-square-foot facility near Chicago, Orbus Exhibit and Display group provides large-scale wholesaler services, with a digital cut- ter handling gigantic products. Image courtesy of Orbus Exhibit and Display Group. Buying Graphics Wholesale

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