Sign & Digital Graphics

March '19

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36 • March 2019 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS mounted and standalone dis- plays for hospitals, schools, universities, outside events or the automotive industry." Frederick says Orbus can also enhance a smaller graphics provider's business through a range of services that would be hard to repli- cate in a single shop, including a vast art services division that can help develop images at an hourly rate. "We have an industrial-scale dye-sublimation printer worth a million dollars, we have UV and we can quickly do vinyl and hanging banners. And for fabric graphics that require a lot of finishing, we have a staff of 30 sewers who can do the beading and grommet finishing work." And just as Hilcove says, Frederick suggests smaller companies need to evaluate whether or not working with a retailer will help provide the necessary edge (and potential income), versus tak- ing a do-it-yourself approach. "A business owner has to do the analy- sis and see what they'll be able to return over three to five years if they invest in their own equipment," she says. "If they see opportunities but lack the capability and the capacity, we see what we can do to offset that." In addition to raw production and product finishing expertise, Orbus also offers education and training to its smaller customers through its Orbus University program, a hands-on workshop which offers participants the opportunity to see the entire range of exhibit display and graphics being produced and finished, and to become better salespeople. "It's often the beginning of a great, consultative relationship," she adds. SDG Participants at Orbus University also get hands-on training in product installation and sales, allowing smaller graphics com- panies to sell more, and more effectively. Images courtesy of Orbus Exhibit and Display Group. Looking for more information on buying wholesale? Find out about how to add wholesale wayfinding signage to your options at http://sdgmag.ly/hbi-r Display frames avail- able from Orbus.

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