Sign & Digital Graphics

March '19

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S I G N & D I G I T A L G R A P H I C S • March 2019 • 63 T here are thousands of dye-subli- matable items a sign shop could add to its inventory to help boost its bot- tom line, including gift items like mugs and flasks, sign blanks and name badges. "Promotional items are really easy if you can do onesies and twosies. If you are doing a sign for a business, what pro- motional items could you make for their employees?" asks Brenna Walsh, com- munication specialist at JDS Industries in Sioux Falls, South Dakota. "That's a great way to get your foot in the door to doing something a little different. As a business hires more people, you want to give those promotional items out as you hire new people as well." If a sign shop is doing signage for res- taurants, it could upsell employee name badges, coasters for the tables, tabletop menus or even wrap the tables in vinyl with graphics and the name of the res- taurant, she says. Sublimation requires a sublimation printer and a heat press. If a shop wants to include mugs, flasks and other non-flat gift items, they will need to purchase a mug press for their heat press to make it easier for them to sublimate. Most sublimation is done with trans- fer paper. The design is printed out on transfer paper and then a heat press is used to seal the design on the item that is being sublimated. The ink turns to gas when it is pressed, which allows it to permeate the surface, Walsh says. The only way to scratch it off is if the whole surface is scratched off. Shops also need heat-conducive pads, like silicone sheets. "It's a great way, if a business is already doing well for themselves, it is less expen- sive than to start with laser engraving or sand carving," she says. "That equipment is pretty spendy." A large laser bed costs $5,000 to Paula Aven Gladych is a freelance writer based in Denver. $30,000, whereas a heat press costs about $1,000 to $1,500, she says. With subli- mation, "You are only limited by your imagination. You can do all the color you want and that stands out from something that was laser engraved," Walsh adds. Dye sublimatable sign blanks have become very popular in the past couple of years. Companies are selling precut materials in sign shapes. All a shop has to do is buy it, print on transfer paper, run it through the heat press and it is finished. Many companies are coming out with sublimatable aluminum as well, which is better at standing up to the elements, she says. NEW Substrate for 3D, POP & Retail Display Get more info at New-Palboard.com See it at ISA, GlobalShop & Print United NOW AVAILABLE 3 LAYERS: White/Black/White Print it. Cut it. V-groove it. Cold bend it Ship it Flat. Assemble. Disassemble. Repeat. ALL 3 LAYERS: WHITE! Co-Extruded Multilayer PVC sheet © 2019 Palram Industries, LTD ISA issue Sign and Digital Graphics buyers guide.indd 1 2/13/2019 10:00:31 AM

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