Sign & Digital Graphics

March '19

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S I G N & D I G I T A L G R A P H I C S • March 2019 • 65 "The ink itself is not UV stable, but if you get it on the right aluminum, that signage is going to last longer outside," Walsh says. Courtney Dysert, CRM and digital marketing coordinator for Rowmark L L C , parent company of Johnson Plastics Plus, says that its sublimatable sign panels, Color Tuff EXT, are meant for outdoor signage and are a great way for a sign shop to easily add full-color sign options. "The panels are outdoor weatherable, UV stable and graffiti and scratch resistant," she says. She also suggests that shops that already are using dye sublimation for signage should promote name badges to their existing customers. They are "an easy add-on product that shops can upsell to their customers who are already ordering signs. Sign shops can tell their customers that adding name badges that have the same design elements as their signs will create a cohesive brand/look." They also can promote mugs and drinkware with their company logo on them or tumblers they can give away to their customers. "There are lots of opportunities there," Dysert says. Sara Nicholson, communication and digital engagement specialist for Universal Woods, Inc., the parent com- pany of UniSub and ChromaLuxe, says that her company has really expanded its dye sublimatable outdoor options. Its new outdoor product ChromaLuxe EXT is a lightweight aluminum panel that is great for displaying art and photogra- phy for both residential and commer- cial uses. The material comes in many different shapes, sizes and finishes. It is fade, chemical, moisture and scratch and abrasion resistant. For the retail market, Nicholson says that the company's cork-backed coasters are one of its biggest sellers. "They are one of our premium prod- ucts. They are a little more expensive, but they do really well, especially over in Europe," she says. Pet tags are another top-selling subli- matable item. UniSub offers a couple of different shapes for cats and dogs. The tags are double sided metal and because they are sublimatable, the image can go through water and not fade. It stays on easily and doesn't scratch or chip, she says. Along with a standalone order, shops can use coasters as an add-on to boost revenue. (Image courtesy UniSub) Personalized phone cases work well as corporate add-ons and gifts. (Image courtesy of Rowmark) Once a shop has the client's branding and artwork established, they can easily apply that logo to multiple sublimatable products. (Image courtesy JDS) The Board Handling System BHS150. infous@zund.com T: 414-433-0700 www.zund.com

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