Sign & Digital Graphics

Recognized Supplier Guide ’19

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28 • March 2019 • S I G N & D I G I T A L G R A P H I C S Are You the HERO in Your Business? Like it or not, your leadership style determines your company's success Vince DiCecco is a business training and development consultant and owner of the Acworth, Georgia-based business, Your Personal Business Trainer, Inc. He has been sculpting his sales, marketing and training techniques since 1979, and he has shared innovative and practical ideas on business management excellence for two Fortune 200 companies, the U.S. Coast Guard, and in seminars at many sign and digital graphics trade shows. Since 2003, he has been serv- ing small- to mid-sized companies in their efforts to strive for sustained growth and market dominance. Contact him via email at or visit his company website, take a contrary opinion to the statement that there are people who are "natural-born" leaders. Take, for example, a crying infant, with hopes of getting fed, changed or held. Unknowingly, that baby is partaking in a basic leadership lesson—that is, she is influencing the behavior of her parents—and, finding herself successful, will do it again… over and over. That has very little to do with the baby's genealogy. Therefore, leadership is a learned skill. As we're well into this hopefully-successful year, what importance has leadership had in achieving your business goals, despite a somewhat erratic economy? It's more important than ever before. Some, in fact, consider leadership to be the most crucial component of a good company. So, let's describe leadership in practical terms. We Need a HERO When a business owner or manager assumes a leadership role in a company, industry or community, she must possess the four characteristics that comprise the acronym HERO. She must be an . . . Honest communicator Encouraging role model Risk taker, and have an "O" symbolizing the crystal ball of a visionary. Honest diagnosis of the competence and commitment of a particular individual to perform a specific task is the first step in selecting an effective leadership style. It is as simple as assessing the knowledge, demonstrated ability and emotional motivation of a person to complete the job function. This is no place for casual generalities. When you assign someone a task, take time to ask yourself: • Has he recently performed the job satisfactorily? • Is he motivated to do the job? • Has he been trained to do the job correctly? And • Is there incentive to do a good job? If the answer is yes to all of the questions, give him the ball and let him run with it. If any answer is no, you'll need to spell out how the task should be done and/or the why behind the importance of the task to the overall success of the organization. Constructive and respectful feedback is the heart of being an honest communicator. Risk-Taking Role Models When you publicly assume the title of owner or manager— like it or not—you become a role model. Every action, facial expression and tonal inflection is now under the watchful eye S trong leadership can be the solution to most problems a company might face. But from whom that leadership will come is the million-dollar question. Rightfully, the responsibil- ity falls first to the business owner. After that, business owners typically—and, again, rightfully—delegate such responsibility to their managers. But when managers balk at exhibiting sound leadership, it becomes a matter of chance as to who will step up to the leadership plate. In today's competitive, hectic marketplace, every business owner or manager must invest time to get his or her arms around the principles of pragmatic leadership, or run the risk of becoming a statistic in the ever-growing list of failed enterprises. What is Leadership? Leadership could be defined as "any attempt—successful or otherwise—to influence the behavior of others." Frequently, I B Y V I N C E D I C E C C O Make it Your Business ARCHITECTURAL AND ENVIRONMENTAL RUNNING THE BUSINESS • Honest communicator • Encouraging role model • Risk taker, and have an • "O" symbolizing the crystal ball of a visionary.

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