Sign & Digital Graphics

Recognized Supplier Guide ’19

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S I G N & D I G I T A L G R A P H I C S • March 2019 • 35 SmartWrap is able to produce custom wrap products for vehicles, trailers, buses and even some wall graphics, using an HP Latex 570 printer to output onto 60-inch vinyl and 54-inch film. "If customers provide us print-ready artwork, and we can print without fixes, we can often print the same day and can complete almost any job within 24-48 hours," he says. "We also have design services available at an hourly rate." Hilcove says he deals with many smaller companies who aren't even nec- essarily in the print business but have an interest in the opportunities avail- able through wrap jobs and have taught themselves how to do installation. But it's still up to the individual to try to figure out when a part-time interest in wrap work might blossom into a more lucrative sideline, and Hilcove is happy to try to help. "The big question small companies have to ask is, 'what should I be doing more of?' Consider the costs if you tried to print wraps yourself—a printer and laminator, a design computer and RIP software, plus a trained designer might cost you $70,000 to $100,000 before you've even sold anything. We like to assist people on how to sell and position themselves." The same goes for smaller companies who've found customers interested in exhibit-styled sign work, but aren't quite ready to make the leap to acquiring the tools and expertise required for quality products. Alex Frederick, marketing supervi- sor with the Chicago area-based Orbus Exhibit and Display Group, offers a similar mix of positives for small compa- nies seeking wholesaler help: enormous technological expertise and capacity, as well as a training program to help small businesses sell more. "We have a 26,000-square-foot facil- ity with 15 printers and three shifts work- ing 24 hours a day, six days a week," she says. "Our largest segment is the sign franchise business and working with people who need solutions for wall- #1 FOR EXHIBITS & DISPLAYS

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