Sign & Digital Graphics

Recognized Supplier Guide ’19

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S I G N & D I G I T A L G R A P H I C S • March 2019 • 49 (Image Courtesy of Surf City Graphics) It's a good idea to have samples of each available to show the client before start- ing the job." L o u i e C a l m a , Te c h n i c a l S a l e s Specialists for Arlon Graphics, Placentia, California, points out that with film selec- tion you have to ask the following ques- tions: "Is it an indoor or outdoor project? For outdoor, what is the exposure to the elements? Is it for a smooth or textured surface? What are customer expectations on durability? Removability?" "These are all very important things to consider when choosing a film. The best rule of thumb is calendered for smooth surfaces (2- D) and cast for tex- tured (3-D) application. Calendared has a shorter lifespan and is subject to shrink up to ¼ inch over the life of the film. Cast films have a much longer lifespan and shrink almost immeasurably over the life of the film. Adhesives paired to these films also vary depending on your needs as permanent and removable." Walton says choosing the correct film depends on how long the customer wants the film to stay on. There are basically three types of films: changeable for short term (1-2 years); removable for long term (3-5 years) and permanent. Allen notes that depending on what the customer wants, your film choice will change. "If they want a textured film, Daniel Valade of Roland says integrated print/cut capabilities, like those offered within Roland's TrueVIS series, offer greater versatility, allowing users to handle a wider variety of jobs. (Image courtesy of Roland DGA.) Joe Walton of 3M notes that floor graphics are another option. (Image courtesy of 3M)

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