April '19

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APRIL 2019 THE SHOP 17 F rom driver-assistance systems to emis- sions regulations, changing demo- graphics to motorsports participation, there are a lot of issues to be tackled as the performance aftermarket looks to the future. Change is a constant in such an innova- tive industry. But traditions run deep when it comes to the culture and lifestyles that have developed around a shared love of loud engines and burning rubber. No one knows for certain what the landscape will look like 20, 10 or even five years from now. The only thing companies serving the performance market can be sure of is that it's going to be a busy time. ADAS: PLUSES & MINUSES In many automotive circles, the advent of Advanced Driver-Assistance Systems is being hailed as an important step toward making roadways safer today while paving the way for autonomous vehicles tomorrow. However, while no one would ever argue against reducing the risk of traffic deaths or injuries, it's not surprising that a market built on car control and feeling the road is less eager to embrace technology that (at least partially) brakes and steers for you. "I'm not for it," said Kirk Miller of AEM Electronics during The Future of the Per- formance Landscape panel discussion at the PRI Show in Indianapolis. "(Inclusion of ADAS) has been extremely challenging for the performance electronics market and, in my experience, racers want to bypass these systems." Understanding that such bypasses are often only legal on race-only vehicles, Miller says his company is currently addressing ADAS by "letting it be"—a stance made easier, he notes, by the fact that OEMs have been understandably slow to share technical information on their systems with the aftermarket. When it comes to the inclusion of ADAS on today's performance vehicles, Kyle Fickler of Aeromotive believes "there are no simple answers." On one hand, he questions whether new drivers learning on ADAS-equipped vehicles will have the skills necessary to pilot a non- ADAS car. On the other hand, he is excited about the retrofit opportunities the prod- ucts present to the aftermarket. "You can take a 1969 Camaro and add these modern updates?" he asks. "I think enthusiasts will want some of that." Shane Weckerly of Holley Performance Products also sees both sides. "There are two views," he says. "People APRIL 2019 THE SHOP 17 PERFORMANCE Technology, tradition help shape this dynamic industry as it braces for the future. By Jef White VIEWING THE LANDSCAPE From driver- assistance systems to emissions regulations, changing demographics to motorsports participation, there are a lot of issues to be tackled as the performance aftermarket looks to the future.

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