THE SHOP

April '19

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26 THE SHOP APRIL 2019 OILS&FLUIDS PERFORMANCE muscle cars. There are also race oils, modern muscle oils, high-mileage oils, etc. The shop that takes the time to be knowl- edgeable in selecting the right product for the right application will yield bigger results and quite possibly higher margins. LIQUI MOLY Hauppauge, New York Sebastian Zelger Director, LIQUI MOLY USA Our hottest product for the Oils & Fluids market is … … really it's our complete line of engine oils and additives for today's vehicles. We offer a specific oil and a corresponding additive for almost every car to meet today's varying demands. If I had to choose one, however, it would be our Cera Tec additive for engines. Its best features include … … Cera Tec is an additive that contains a solid lubricant and a chemical component. This double protection helps reduce wear and friction for smooth engine performance. Customer reviews show that everyone is amazed by the results—it reduces noise and gasoline consumption and offers all the benefits of reduced friction. The outside factor currently having the greatest effect on the Oils & Fluids market is … … there's a general movement worldwide toward reducing emissions. And, more and more, fluids and oils are playing a bigger part in emissions compliance. Motor oil is now an important part of the overall engineering process. Many manu- facturers have engine-specific oils in order to comply with today's emissions regula- tions. This is a great development for LIQUI MOLY, since we specialize in that segment and offer such a diverse product mix. The biggest difference in the Oils & Fluids market now as compared to 10 years ago is … … motor oil viscosity is getting thinner and thinner due to fuel economy purposes as well as the mentioned reducing emissions trend. Nowadays,the viscosity of motor oil is getting thinner and thinner. At the same time, it still has to lubricate and remove heat from the engine, as well as dissolve sludge and carbon build-ups. Oil becomes more and more a construction element of the motor and must be considered in the whole engine-manufacturing process. An unexpected benefit for shops offering Oils & Fluids is … … many repair shops are not aware of these developments regarding changes to modern engines and engine oils, so they end up using non approved oils that ultimately adversely affect vehicle per- formance. Educated shops that offer the proper oils and additives for each vehicle quickly earn customers' trust. Those happy customers become loyal customers, making them more open to suggestions for up-sell products because of the trust they have in the shop. DESIGN ENGINEERING INC. Avon Lake, Ohio Mike Buca Brand Manager Our hottest product for the Oils & Fluids market is … … Quick Heat coolant additive. Its best features include … … it increases the ability of heat pro- duced by your engine to transfer faster to your coolant. It does this by reducing the amount of air bubbles or cavitation in the coolant, allowing the coolant more direct contact to the engine block and heads. The quicker transfer of heated coolant from the engine to the radiator means interior heat is available sooner. The outside factor currently having the greatest effect on the Oils & Fluids market is … … cost. The biggest difference in the Oils & Fluids market now as compared to 10 years ago is … … more choices in additives than ever before, making it harder for the consumer to know which product is the right one to buy. An unexpected benefit for shops offering Oils & Fluids is … … add-on sales. By having additives in your shop, you can benefit from the additional sales and jobs you can offer the customer. RED LINE SYNTHETIC OIL Benicia, California Art Kendrick Director of Sales Our hottest product for the Oils & Fluids market is … … Red Line's manual transmission gear oils (MTL, MT-85, MT-90, MT-LV) and our ShockProof line (heavy, lightweight and SuperLight). Our PAO/ester-based manual transmission fluids make a difference on the street or at the track. Our hottest new product is a GL-5 75W85 gear oil, which is popular in many late- model applications such as BMW, Dodge, Ford (Focus RS), Jeep, Mercedes-Benz, Toyota and GM. Its best features include … … our manual transmission products start with the highest-quality base stocks (PAO and ester), giving them better performance consistency over a very wide range of tem- peratures and applications. This allows our MT line to excel in stop-and-go traffic as well as a variety of racing venues, from road course to off-road. Red Line also doesn't try to have a one- size-fits-most, but offers a wide range of viscosities and formulations to fit the con- sumer's needs as well as the OEM's. This Today's oils and fluids play an important role in emissions compliance as well as for lubricating the engine and removing heat. (Photos courtesy LIQUI MOLY) Customers count on aftermarket professionals to offer the latest performance additives. (Photo courtesy Design Engineering Inc.) Performance fluid specialists have helped alleviate the "one-size-fits-most" mindset. (Photo courtesy Red Line Synthetic Oil)

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