April '19

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48 THE SHOP APRIL 2019 and ask product questions, giving them the reassurance that they are buying the right truck bed cover for their specific needs," he notes. "Consumers can also see and feel the truck bed cover options through merchandise displays, which can lead to upselling opportunities. Finally, offering installation right at the shop where the consumer just purchased their truck bed cover gives them con- fidence that it has been installed correctly by an expert." Light agrees that professional installation is a bonus most truck owners appreciate. "Our toolbox/tonneau combi- nation is easy to install. We've designed the system so installation is simple and offers the consumer peace of mind knowing the installation requires no drilling or modification to their truck. Further, it can be transferred to their next truck of the same model." Finally, Martinez high- lights the appeal of ton- neaus to next-generation truck buyers. "Tonneau Covers are easier to install than caps and are a lower invest- ment for the customer. Younger consumers with more limited disposable incomes might not be able to afford a cap yet, but a ver- satile tonneau cover might meet all their immediate needs," he explains. "Shops that understand their customers have great opportunities to offer models that offer great convenience like automatic electric opening and closing. These types of shops usually maximize margins and have happier customers walking out with a model that does more than what they came in asking for." Top Tonneau Products Manufacturers highlight their popular tonneau cover offerings: TRUCK HERO Hot product: BAKFlip MX4 hard- folding tonneau cover Features & benefits: Four heavy- duty aluminum panels; sleek, low-profile look; stylish matte black finish; full bed access capa- bilities when folded up to the cab; integrated tailgate seal. TAG – TRUCK ACCESSORIES GROUP Hot product: Model HF350M tonneau cover Features & benefits: Patented CYNY latching system for one- hand opening from either side; no-drill installation; panels that can be held in upright position; superior water management. TRAILFX Hot product: Helix retractable tonneau cover Features & benefits: Intermittent locking positions for hauling flex- ibility and easy adjustability; low- profile, spring-loaded aluminum canister; tether to open and close the cover. STOWE CARGO SYSTEMS Hot product: 2-in-1 Tool Box Tonneau Combination Features & benefits: Seamless integration with modern trucks; weathertight, clean and secure storage space; composite toolbox construction; OEM-grade weather seals, locks and latches. Tonneaus Covering Consumers want maximum versatility in new products. (Photos courtesy TAG – Truck Accessories Group)

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